/* =========================================================
ClipUp — design system
Inspired visually by clipping.net (off-white canvas,
bold typography, card grids, large footer wordmark).
========================================================= */
/* --- Reset --------------------------------------------------------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body, h1, h2, h3, h4, h5, p, ul, ol, figure, blockquote { margin: 0; }
ul, ol { padding: 0; list-style: none; }
img, svg, video { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: 0; background: none; color: inherit; }
input, textarea, select { font: inherit; color: inherit; }
/* --- Tokens -------------------------------------------------------- */
:root {
--bg: #f5f4ef;
--bg-alt: #efeee8;
--surface: #ffffff;
--ink: #0e0e0c;
--ink-soft: #2a2a26;
--muted: #6a6a64;
--line: #e3e1d8;
--green: #1f9d55;
color-scheme: light;
}
[data-theme="dark"] {
--bg: #0d0d0c;
--bg-alt: #16161412;
--surface: #1a1a17;
--ink: #ece9e0;
--ink-soft: #c5c2b8;
--muted: #8a8a82;
--line: #2a2a26;
color-scheme: dark;
}
:root {
--font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;
--font-display: 'Inter', sans-serif;
--maxw: 1200px;
--gutter: clamp(20px, 4vw, 40px);
--radius-sm: 10px;
--radius: 16px;
--radius-lg: 22px;
--shadow-card: 0 1px 0 rgba(14,14,12,0.04), 0 0 0 1px var(--line);
--shadow-soft: 0 12px 30px -16px rgba(14,14,12,0.18);
}
/* --- Base ---------------------------------------------------------- */
html, body { background: var(--bg); color: var(--ink); }
body {
font-family: var(--font-sans);
font-size: 16px;
line-height: 1.55;
-webkit-font-smoothing: antialiased;
text-rendering: optimizeLegibility;
}
::selection { background: var(--ink); color: var(--bg); }
h1, h2, h3, h4 {
font-family: var(--font-display);
letter-spacing: -0.02em;
line-height: 1.05;
color: var(--ink);
font-weight: 700;
}
h1 { font-size: clamp(2.4rem, 5.6vw, 4.6rem); letter-spacing: -0.035em; }
h2 { font-size: clamp(1.9rem, 3.6vw, 3rem); letter-spacing: -0.03em; }
h3 { font-size: 1.25rem; letter-spacing: -0.015em; line-height: 1.25; }
h4 { font-size: 1rem; }
p { color: var(--ink-soft); }
.lead { font-size: clamp(1.05rem, 1.4vw, 1.2rem); color: var(--ink-soft); line-height: 1.55; max-width: 60ch; }
/* --- Layout helpers ----------------------------------------------- */
.container { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gutter); }
.section { padding: clamp(64px, 9vw, 120px) 0; }
.section--tight { padding: clamp(40px, 6vw, 80px) 0; }
.section--alt { background: var(--bg-alt); }
.grid { display: grid; gap: 20px; }
.grid--2 { grid-template-columns: repeat(2, minmax(0,1fr)); }
.grid--3 { grid-template-columns: repeat(3, minmax(0,1fr)); }
.grid--4 { grid-template-columns: repeat(4, minmax(0,1fr)); }
@media (max-width: 900px) {
.grid--3, .grid--4 { grid-template-columns: repeat(2, minmax(0,1fr)); }
}
@media (max-width: 560px) {
.grid--2, .grid--3, .grid--4 { grid-template-columns: 1fr; }
}
.center { text-align: center; }
.muted { color: var(--muted); }
.eyebrow {
display: inline-flex; align-items: center; gap: 8px;
font-size: 0.78rem; font-weight: 500;
letter-spacing: 0.04em; text-transform: uppercase;
color: var(--ink-soft);
background: var(--surface);
border: 1px solid var(--line);
padding: 6px 12px; border-radius: 999px;
}
.eyebrow-dot::before { content: none; display: none; }
/* --- Buttons ------------------------------------------------------- */
.btn {
display: inline-flex; align-items: center; justify-content: center;
gap: 8px; font-weight: 500; font-size: 0.95rem;
padding: 12px 22px; border-radius: 999px;
border: 1px solid transparent;
transition: transform .15s ease, background .2s ease, color .2s ease, border-color .2s ease;
white-space: nowrap;
}
.btn:hover { transform: translateY(-1px); }
.btn--primary { background: var(--ink); color: var(--bg); }
.btn--primary:hover { background: #1c1c19; }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn--ghost:hover{ background: var(--surface); }
.btn--white { background: var(--surface); color: var(--ink); border-color: var(--line); }
.btn--small { padding: 9px 16px; font-size: 0.85rem; }
.btn--large { padding: 14px 28px; font-size: 1rem; }
.btn-row { display: flex; gap: 12px; flex-wrap: wrap; }
/* --- Header / Nav -------------------------------------------------- */
.site-header {
position: sticky; top: 0; z-index: 50;
background: rgba(245,244,239,0.85);
backdrop-filter: saturate(180%) blur(16px);
-webkit-backdrop-filter: saturate(180%) blur(16px);
border-bottom: 1px solid transparent;
transition: border-color .2s ease;
}
.site-header.is-scrolled { border-color: var(--line); }
.nav { display: flex; align-items: center; justify-content: space-between; height: 80px; }
.brand {
display: inline-flex; align-items: center; gap: 12px;
font-weight: 800; letter-spacing: -0.025em; font-size: 1.4rem;
}
.brand .logo { width: 52px; height: 52px; color: var(--ink); }
.brand-tag {
font-size: 0.65rem; padding: 3px 7px; border-radius: 999px;
background: var(--ink); color: var(--bg);
letter-spacing: 0.05em; text-transform: uppercase;
margin-left: 4px; font-weight: 500;
}
.nav-links { display: flex; align-items: center; gap: 28px; }
.nav-links a { font-size: 0.92rem; color: var(--ink-soft); padding: 6px 0; position: relative; }
.nav-links a:hover { color: var(--ink); }
.nav-links .has-menu::after {
content: ""; display: inline-block; width: 6px; height: 6px;
border-right: 1.5px solid currentColor; border-bottom: 1.5px solid currentColor;
transform: rotate(45deg) translateY(-2px); margin-left: 6px; opacity: 0.6;
}
.has-menu { position: relative; }
.dropdown {
position: absolute; top: calc(100% + 8px); left: -16px;
background: var(--surface); border: 1px solid var(--line);
border-radius: var(--radius); padding: 14px;
width: 280px; box-shadow: var(--shadow-soft);
opacity: 0; pointer-events: none; transform: translateY(4px);
transition: opacity .18s ease, transform .18s ease;
}
.has-menu:hover .dropdown,
.has-menu:focus-within .dropdown {
opacity: 1; pointer-events: auto; transform: translateY(0);
}
.dropdown a {
display: block; padding: 9px 12px; border-radius: 10px;
font-size: 0.9rem; color: var(--ink); line-height: 1.3;
}
.dropdown a small { display: block; color: var(--muted); font-size: 0.78rem; margin-top: 2px; }
.dropdown a:hover { background: var(--bg-alt); }
.nav-cta { display: flex; align-items: center; gap: 10px; }
.nav-toggle {
display: none; width: 40px; height: 40px;
border: 1px solid var(--line); border-radius: 10px;
align-items: center; justify-content: center;
}
.nav-toggle span { display: block; width: 16px; height: 1.6px; background: var(--ink); position: relative; }
.nav-toggle span::before, .nav-toggle span::after {
content: ""; position: absolute; left: 0; width: 100%; height: 100%; background: var(--ink);
}
.nav-toggle span::before { top: -5px; }
.nav-toggle span::after { top: 5px; }
@media (max-width: 880px) {
.nav-links { display: none; }
.nav-toggle { display: inline-flex; }
.nav-cta .btn--ghost { display: none; }
}
.mobile-menu { display: none; padding: 16px var(--gutter) 24px; border-top: 1px solid var(--line); background: var(--bg); }
.mobile-menu.is-open { display: block; }
.mobile-menu a { display: block; padding: 12px 0; border-bottom: 1px solid var(--line); font-size: 1rem; }
/* --- Hero ---------------------------------------------------------- */
.hero {
padding: clamp(56px, 8vw, 110px) 0 clamp(48px, 6vw, 80px);
position: relative;
overflow: hidden;
isolation: isolate;
}
.hero .container { position: relative; z-index: 2; }
/* Atmospheric background: soft drifting gradient orbs + dot grid mask */
.hero-bg {
position: absolute;
inset: 0;
pointer-events: none;
z-index: 0;
overflow: hidden;
}
.hero-orb {
position: absolute;
border-radius: 50%;
filter: blur(100px);
will-change: transform;
}
.hero-orb--1 {
top: -18%; left: -10%;
width: 620px; height: 620px;
background: radial-gradient(circle, rgba(91,138,255,0.45), transparent 65%);
animation: hero-orb-1 22s ease-in-out infinite;
}
.hero-orb--2 {
top: 20%; right: -15%;
width: 700px; height: 700px;
background: radial-gradient(circle, rgba(217,119,6,0.18), transparent 65%);
animation: hero-orb-2 28s ease-in-out infinite;
}
.hero-orb--3 {
bottom: -30%; left: 25%;
width: 800px; height: 800px;
background: radial-gradient(circle, rgba(91,138,255,0.32), transparent 65%);
animation: hero-orb-3 30s ease-in-out infinite;
}
@keyframes hero-orb-1 {
0%, 100% { transform: translate(0, 0) scale(1); }
50% { transform: translate(60px, 80px) scale(1.08); }
}
@keyframes hero-orb-2 {
0%, 100% { transform: translate(0, 0) scale(1); }
50% { transform: translate(-70px, 50px) scale(0.95); }
}
@keyframes hero-orb-3 {
0%, 100% { transform: translate(0, 0) scale(1); }
50% { transform: translate(40px, -60px) scale(1.05); }
}
/* Subtle dot grid pattern faded toward the edges */
.hero-dots {
position: absolute;
inset: 0;
background-image: radial-gradient(circle at 1px 1px, rgba(14,14,12,0.07) 1px, transparent 0);
background-size: 36px 36px;
-webkit-mask-image: radial-gradient(ellipse 75% 60% at center 35%, black 30%, transparent 80%);
mask-image: radial-gradient(ellipse 75% 60% at center 35%, black 30%, transparent 80%);
opacity: 0.65;
pointer-events: none;
}
/* Animated growth sparkline at the bottom of the hero */
.hero-sparkline {
position: absolute;
left: 0; right: 0; bottom: 0;
width: 100%;
height: 220px;
pointer-events: none;
opacity: 0.85;
}
.hero-sparkline-line {
stroke-dasharray: 1600;
stroke-dashoffset: 1600;
animation: hero-spark-draw 2.6s cubic-bezier(0.4, 0, 0.2, 1) 0.6s forwards;
filter: drop-shadow(0 0 10px rgba(91,138,255,0.45));
}
.hero-sparkline-fill {
opacity: 0;
animation: hero-spark-fade 1.6s ease-out 2.6s forwards;
}
.hero-sparkline-pulse {
filter: drop-shadow(0 0 8px rgba(91,138,255,0.95));
opacity: 0;
animation: hero-spark-fade 600ms ease-out 2.4s forwards;
}
@keyframes hero-spark-draw { to { stroke-dashoffset: 0; } }
@keyframes hero-spark-fade { to { opacity: 1; } }
/* Floating live stat badges */
.hero-stats {
position: absolute;
inset: 0;
pointer-events: none;
overflow: hidden;
}
.hero-stat {
position: absolute;
top: 100%;
font-family: 'Inter', sans-serif;
font-weight: 600;
font-size: 0.78rem;
letter-spacing: -0.005em;
color: #4f7cff;
background: rgba(255,251,235,0.7);
border: 1px solid rgba(91,138,255,0.28);
backdrop-filter: blur(10px) saturate(140%);
-webkit-backdrop-filter: blur(10px) saturate(140%);
padding: 7px 14px;
border-radius: 999px;
white-space: nowrap;
box-shadow:
0 6px 18px -8px rgba(91,138,255,0.35),
inset 0 1px 0 rgba(255,255,255,0.5);
opacity: 0;
transform: translate(-50%, 0) scale(0.95);
will-change: transform, opacity;
}
.hero-stat::before {
content: "";
display: inline-block;
width: 6px; height: 6px;
background: #5b8aff;
border-radius: 50%;
margin-right: 8px;
vertical-align: middle;
box-shadow: 0 0 8px rgba(91,138,255,0.7);
}
/* Each badge gets its own column (--x), delay (--d), and duration (--dur) */
.hero-stat--1 { left: 12%; animation: hero-stat-rise 16s ease-in-out 0s infinite; }
.hero-stat--2 { left: 78%; animation: hero-stat-rise 18s ease-in-out 3.5s infinite; }
.hero-stat--3 { left: 38%; animation: hero-stat-rise 17s ease-in-out 6.5s infinite; }
.hero-stat--4 { left: 86%; animation: hero-stat-rise 19s ease-in-out 9.5s infinite; }
.hero-stat--5 { left: 22%; animation: hero-stat-rise 16s ease-in-out 12s infinite; }
@keyframes hero-stat-rise {
0% { transform: translate(-50%, 0) scale(0.9); opacity: 0; }
6% { transform: translate(-50%, -60px) scale(1); opacity: 1; }
88% { transform: translate(-50%, -780px) scale(1); opacity: 0.9; }
100% { transform: translate(-50%, -860px) scale(0.95); opacity: 0; }
}
/* Mouse-follow soft spotlight (desktop only) */
.hero-spotlight {
position: absolute;
inset: 0;
pointer-events: none;
background: radial-gradient(circle 480px at var(--mx, 50%) var(--my, 30%),
rgba(91,138,255,0.10),
transparent 55%);
transition: background 220ms ease-out;
mix-blend-mode: plus-lighter;
}
@media (pointer: coarse) {
.hero-spotlight { display: none; }
}
@media (prefers-reduced-motion: reduce) {
.hero-sparkline-line { stroke-dashoffset: 0 !important; animation: none !important; }
.hero-sparkline-fill, .hero-sparkline-pulse { opacity: 1 !important; animation: none !important; }
.hero-sparkline-pulse animateMotion { display: none; }
.hero-stat { animation: none !important; opacity: 0 !important; }
.hero-spotlight { display: none !important; }
}
/* Hide the heaviest decorations on small phones to keep things calm */
@media (max-width: 640px) {
.hero-sparkline { height: 140px; opacity: 0.7; }
.hero-stat { font-size: 0.72rem; padding: 6px 11px; }
.hero-stat--2, .hero-stat--4 { display: none; }
}
/* Highlighted word in the headline (e.g. "Views") */
.hero h1 .hero-highlight {
background: linear-gradient(120deg, #4f7cff 0%, #82a6ff 35%, #4f7cff 70%, #82a6ff 100%);
background-size: 220% 100%;
-webkit-background-clip: text;
background-clip: text;
color: transparent;
-webkit-text-fill-color: transparent;
animation: hero-shimmer 6s ease-in-out infinite;
display: inline-block;
}
@keyframes hero-shimmer {
0%, 100% { background-position: 0% 50%; }
50% { background-position: 100% 50%; }
}
@media (prefers-reduced-motion: reduce) {
.hero-orb { animation: none !important; }
.hero h1 .hero-highlight {
animation: none !important;
background: linear-gradient(120deg, #4f7cff, #82a6ff);
-webkit-background-clip: text; background-clip: text;
color: transparent; -webkit-text-fill-color: transparent;
}
}
.hero-grid {
display: grid; grid-template-columns: 1.1fr 0.9fr;
gap: clamp(24px, 5vw, 64px); align-items: center;
}
@media (max-width: 980px) { .hero-grid { grid-template-columns: 1fr; } }
.hero h1 { margin-top: 22px; }
.hero p.lead { margin-top: 22px; max-width: 52ch; }
.hero .btn-row { margin-top: 28px; }
.hero-card {
position: relative;
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius-lg);
padding: 22px;
box-shadow: var(--shadow-soft);
}
.hero-card-head {
display: flex; align-items: center; justify-content: space-between;
padding-bottom: 14px; border-bottom: 1px solid var(--line);
}
.hero-card-head h4 { font-size: 0.95rem; }
.hero-card-row {
display: flex; align-items: center; gap: 12px;
padding: 14px 0; border-bottom: 1px solid var(--line);
}
.hero-card-row:last-child { border-bottom: 0; }
.hero-card-row .swatch {
width: 36px; height: 36px; border-radius: 8px;
background: linear-gradient(135deg, #1f9d55, #0d6b3a); flex: none;
}
.hero-card-row .swatch.alt { background: linear-gradient(135deg, #ff5b6f, #b3253d); }
.hero-card-row .swatch.alt2 { background: linear-gradient(135deg, #5b8aff, #2548b3); }
.hero-card-row .swatch.alt3 { background: linear-gradient(135deg, #f0b400, #b78400); }
.hero-card-row .grow { flex: 1; }
.hero-card-row .grow strong { display: block; font-weight: 600; font-size: 0.95rem; }
.hero-card-row .grow span { color: var(--muted); font-size: 0.82rem; }
.hero-card-row .num { font-weight: 600; font-size: 0.95rem; }
.hero-card-row .num small { display: block; font-weight: 400; color: var(--muted); font-size: 0.78rem; }
/* --- Logo marquee -------------------------------------------------- */
.marquee {
border-top: 1px solid var(--line);
border-bottom: 1px solid var(--line);
background: var(--bg); padding: 28px 0; overflow: hidden;
}
.marquee-label {
text-align: center; color: var(--muted); font-size: 0.82rem;
letter-spacing: 0.08em; text-transform: uppercase; margin-bottom: 18px;
}
.marquee-track {
display: flex; gap: 56px; align-items: center;
width: max-content;
animation: marquee 38s linear infinite;
}
.marquee-track span {
font-weight: 700; font-size: 1.4rem;
color: var(--ink); letter-spacing: -0.01em; opacity: 0.78;
white-space: nowrap;
}
@keyframes marquee {
from { transform: translateX(0); }
to { transform: translateX(-50%); }
}
/* --- Cards / Features --------------------------------------------- */
.card {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius);
padding: 26px;
transition: transform .2s ease, border-color .2s ease;
}
.card:hover { transform: translateY(-2px); border-color: #d1cfc1; }
.card-icon {
width: 44px; height: 44px; border-radius: 12px;
background: var(--bg-alt);
display: inline-flex; align-items: center; justify-content: center;
margin-bottom: 14px; color: var(--ink);
flex: none;
}
.card-icon svg { width: 22px; height: 22px; display: block; }
.card:hover .card-icon { background: var(--ink); color: var(--bg); }
.card h3 { margin-bottom: 8px; }
.card p { font-size: 0.95rem; color: var(--ink-soft); }
/* --- Stat grid ----------------------------------------------------- */
.stats {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius-lg);
padding: clamp(24px, 4vw, 40px);
display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px;
}
.stats-cell { text-align: center; padding: 8px 4px; }
.stats-cell .num {
font-size: clamp(1.8rem, 3vw, 2.6rem);
font-weight: 700; letter-spacing: -0.02em; line-height: 1;
}
.stats-cell .label { color: var(--muted); font-size: 0.85rem; margin-top: 8px; }
@media (max-width: 720px) { .stats { grid-template-columns: repeat(2,1fr); } }
/* --- Step list ----------------------------------------------------- */
.step {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius);
padding: 28px;
display: grid; grid-template-columns: 60px 1fr; gap: 20px; align-items: start;
}
.step-num {
width: 44px; height: 44px; border-radius: 12px;
background: var(--ink); color: var(--bg);
display: inline-flex; align-items: center; justify-content: center;
font-weight: 600;
}
.step h3 { margin-bottom: 6px; }
.step p { font-size: 0.95rem; }
/* --- Comparison table --------------------------------------------- */
.compare {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius-lg);
overflow: hidden;
}
.compare-row {
display: grid; grid-template-columns: 1.4fr 1fr 1fr 1.2fr;
border-bottom: 1px solid var(--line);
}
.compare-row:last-child { border-bottom: 0; }
.compare-row > div { padding: 18px 20px; font-size: 0.92rem; color: var(--ink-soft); }
.compare-row.head > div {
font-size: 0.78rem; letter-spacing: 0.06em; text-transform: uppercase;
color: var(--muted); background: var(--bg-alt);
}
.compare-row .ours { background: rgba(14,14,12,0.04); color: var(--ink); font-weight: 500; }
@media (max-width: 720px) {
.compare-row { grid-template-columns: 1fr; }
.compare-row > div { padding: 10px 16px; }
.compare-row.head { display: none; }
.compare-row > div::before {
content: attr(data-label); display: block; font-size: 0.7rem;
text-transform: uppercase; letter-spacing: 0.06em; color: var(--muted);
margin-bottom: 4px;
}
}
/* --- FAQ ----------------------------------------------------------- */
.faq-item {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius);
padding: 6px 22px;
margin-bottom: 12px;
transition: border-color .2s ease;
}
.faq-item[open] { border-color: var(--ink); }
.faq-item summary {
list-style: none; cursor: pointer;
padding: 18px 0; font-weight: 500;
display: flex; align-items: center; justify-content: space-between;
gap: 16px; font-size: 1rem;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
content: "+"; font-size: 1.4rem; line-height: 1; color: var(--muted);
}
.faq-item[open] summary::after { content: "–"; }
.faq-item .answer { padding: 0 0 20px; color: var(--ink-soft); font-size: 0.95rem; line-height: 1.6; }
/* --- Pricing tiers ------------------------------------------------- */
.pricing-grid {
display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px;
}
@media (max-width: 900px) { .pricing-grid { grid-template-columns: 1fr; } }
.tier {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius-lg);
padding: 32px;
display: flex; flex-direction: column; gap: 16px;
}
.tier.featured { background: var(--ink); color: var(--bg); border-color: var(--ink); }
.tier.featured p, .tier.featured .tier-price small, .tier.featured li { color: rgba(245,244,239,0.78); }
.tier.featured h3 { color: var(--bg); }
.tier-price { font-size: 2.4rem; font-weight: 700; letter-spacing: -0.02em; line-height: 1; }
.tier-price small { font-size: 0.9rem; font-weight: 400; color: var(--muted); margin-left: 4px; }
.tier ul li {
padding: 10px 0; border-top: 1px solid var(--line);
font-size: 0.92rem; display: flex; gap: 10px; align-items: flex-start;
}
.tier.featured ul li { border-color: rgba(245,244,239,0.14); }
.tier ul li::before {
content: ""; flex: none; width: 16px; height: 16px; border-radius: 50%;
background: var(--bg-alt); margin-top: 3px;
background-image: url("data:image/svg+xml;utf8,");
background-repeat: no-repeat; background-position: center;
}
.tier.featured ul li::before {
background-color: rgba(245,244,239,0.12);
background-image: url("data:image/svg+xml;utf8,");
}
/* --- Case study tiles --------------------------------------------- */
.case-grid {
display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px;
}
@media (max-width: 900px) { .case-grid { grid-template-columns: repeat(2,1fr); } }
@media (max-width: 560px) { .case-grid { grid-template-columns: 1fr; } }
.case {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius);
overflow: hidden;
display: flex; flex-direction: column;
transition: transform .2s ease;
}
.case:hover { transform: translateY(-2px); }
.case-cover {
aspect-ratio: 16/10;
background: linear-gradient(135deg, #1a1a17 0%, #2c2c25 100%);
position: relative; overflow: hidden;
display: flex; align-items: center; justify-content: center;
color: rgba(245,244,239,0.92);
font-weight: 700; font-size: 1.3rem; letter-spacing: -0.02em;
text-align: center; padding: 20px;
}
.case-cover::after {
content: ""; position: absolute; inset: 0;
background:
radial-gradient(circle at 80% 20%, rgba(255,255,255,0.07), transparent 40%),
radial-gradient(circle at 10% 90%, rgba(255,255,255,0.05), transparent 50%);
}
.case-cover.var-2 { background: linear-gradient(135deg, #2d1a0c 0%, #5b3414 100%); }
.case-cover.var-3 { background: linear-gradient(135deg, #0c2616 0%, #134d2c 100%); }
.case-cover.var-4 { background: linear-gradient(135deg, #1d0c2d 0%, #3d1c5b 100%); }
.case-cover.var-5 { background: linear-gradient(135deg, #2d0c1c 0%, #5b1c34 100%); }
.case-cover.var-6 { background: linear-gradient(135deg, #0c1c2d 0%, #1c345b 100%); }
.case-cover.var-7 { background: linear-gradient(135deg, #2d2d0c 0%, #5b5814 100%); }
.case-cover.var-8 { background: linear-gradient(135deg, #0c2d28 0%, #144d44 100%); }
.case-cover.var-9 { background: linear-gradient(135deg, #2d0c2d 0%, #501450 100%); }
.case-body { padding: 22px; display: flex; flex-direction: column; gap: 8px; flex: 1; }
.case-body .tag {
align-self: flex-start; font-size: 0.7rem; letter-spacing: 0.06em;
text-transform: uppercase; color: var(--muted);
}
.case-body h3 { font-size: 1.15rem; }
.case-body .views { font-weight: 600; color: var(--ink); margin-top: auto; padding-top: 16px; }
/* --- Blog cards ---------------------------------------------------- */
.post {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius);
overflow: hidden;
display: flex; flex-direction: column;
transition: transform .2s ease;
}
.post:hover { transform: translateY(-2px); }
.post-cover {
aspect-ratio: 16/9;
background:
radial-gradient(circle at 30% 30%, #2a2a26 0%, transparent 60%),
linear-gradient(135deg, #14140f, #2a2a26);
}
.post-cover.alt { background: linear-gradient(135deg, #4a3617, #2a1a0e); }
.post-cover.alt2 { background: linear-gradient(135deg, #1a2a3a, #0a1626); }
.post-cover.alt3 { background: linear-gradient(135deg, #2a1a3a, #1a0a26); }
.post-cover.alt4 { background: linear-gradient(135deg, #3a1a2a, #260a16); }
.post-cover.alt5 { background: linear-gradient(135deg, #1a3a2a, #0a261a); }
.post-body { padding: 22px; display: flex; flex-direction: column; gap: 8px; flex: 1; }
.post-body .tag {
align-self: flex-start; font-size: 0.7rem; letter-spacing: 0.06em;
text-transform: uppercase; color: var(--muted);
}
.post-body h3 { font-size: 1.1rem; }
.post-body .meta { color: var(--muted); font-size: 0.82rem; margin-top: auto; padding-top: 14px; }
/* --- Form ---------------------------------------------------------- */
.form-card {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius-lg);
padding: clamp(24px, 4vw, 40px);
}
.field { display: block; margin-bottom: 18px; }
.field label {
display: block; font-size: 0.82rem; font-weight: 500;
color: var(--ink-soft); margin-bottom: 8px;
}
.field input, .field select, .field textarea {
width: 100%; padding: 12px 14px;
background: var(--bg);
border: 1px solid var(--line);
border-radius: 10px;
font-size: 0.95rem;
transition: border-color .2s ease;
}
.field input:focus, .field select:focus, .field textarea:focus {
outline: none; border-color: var(--ink);
}
.field textarea { min-height: 130px; resize: vertical; }
/* --- Callout ------------------------------------------------------- */
.callout {
background: #0e0e0c; color: #f5f4ef;
border-radius: var(--radius-lg);
padding: clamp(36px, 6vw, 72px);
text-align: center;
position: relative; overflow: hidden;
}
.callout h2 { color: #f5f4ef; }
.callout p { color: rgba(245,244,239,0.7); margin-top: 16px; max-width: 56ch; margin-left: auto; margin-right: auto; }
.callout .btn-row { justify-content: center; margin-top: 28px; }
.callout .btn--primary { background: #f5f4ef; color: #0e0e0c; }
.callout .btn--primary:hover { background: #fff; }
.callout .btn--ghost { color: #f5f4ef; border-color: rgba(245,244,239,0.25); }
.callout .btn--ghost:hover { background: rgba(245,244,239,0.08); }
/* --- Footer ------------------------------------------------------- */
.site-footer {
background: var(--bg);
border-top: 1px solid var(--line);
padding-top: 80px;
margin-top: 60px;
position: relative;
overflow: hidden;
}
.footer-grid {
display: grid; grid-template-columns: 1.4fr repeat(4, 1fr); gap: 32px;
padding-bottom: 60px;
}
@media (max-width: 880px) {
.footer-grid { grid-template-columns: 1fr 1fr; }
.footer-grid .footer-brand { grid-column: span 2; }
}
.footer-brand .brand { margin-bottom: 14px; }
.footer-brand p { font-size: 0.9rem; max-width: 36ch; margin-bottom: 18px; }
.footer-social { display: flex; gap: 10px; margin-top: 18px; }
.footer-social a {
display: inline-flex;
align-items: center;
justify-content: center;
width: 36px;
height: 36px;
border-radius: 999px;
background: var(--surface);
border: 1px solid var(--line);
color: var(--ink-soft);
transition:
background 220ms var(--ease-out),
border-color 220ms var(--ease-out),
color 220ms var(--ease-out),
transform 240ms var(--ease-spring);
}
.footer-social a:hover {
background: rgba(91,138,255,0.1);
border-color: rgba(91,138,255,0.45);
color: var(--accent);
transform: translateY(-2px);
}
.footer-social svg { width: 16px; height: 16px; }
.footer-social a[aria-label*="Content Rewards"] svg { width: 22px; height: 22px; }
.footer-col h4 {
font-size: 0.78rem; letter-spacing: 0.08em; text-transform: uppercase;
color: var(--muted); margin-bottom: 14px; font-weight: 500;
}
.footer-col li { padding: 5px 0; }
.footer-col a { font-size: 0.9rem; color: var(--ink-soft); }
.footer-col a:hover { color: var(--ink); }
.footer-bar {
border-top: 1px solid var(--line);
padding: 22px 0;
display: flex; align-items: center; justify-content: space-between;
font-size: 0.82rem; color: var(--muted);
flex-wrap: wrap; gap: 12px;
}
.footer-mark {
font-family: var(--font-display);
font-weight: 800; letter-spacing: -0.04em;
text-align: center;
font-size: clamp(48px, 17vw, 240px);
line-height: 0.95;
color: var(--ink);
margin: 30px 0 0;
padding: 0 12px 24px;
user-select: none; white-space: nowrap; overflow: hidden;
}
@media (max-width: 560px) {
.footer-mark { padding-bottom: 32px; }
}
/* --- Page header (sub-pages) -------------------------------------- */
.page-head { text-align: center; padding: clamp(60px, 8vw, 110px) 0 clamp(24px, 4vw, 50px); }
.page-head h1 { max-width: 18ch; margin: 18px auto 0; }
.page-head .lead { margin: 22px auto 0; }
/* --- Misc ---------------------------------------------------------- */
.tagline-row { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 22px; }
.kpi-band {
display: grid; grid-template-columns: repeat(4,1fr);
gap: 20px; padding: 36px 0;
border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
}
.kpi-band .stats-cell { text-align: left; padding: 0; }
@media (max-width: 720px) { .kpi-band { grid-template-columns: repeat(2,1fr); } }
.sr-only {
position: absolute !important; width: 1px; height: 1px;
padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0);
white-space: nowrap; border: 0;
}
/* =========================================================
v1.5 — Polish layer
Better easing, button interactions, card hover states,
scroll reveal, counter animation, FAQ smoothness,
focus-visible, marquee edge fade, footer mark glow.
========================================================= */
:root {
/* refined easing curves */
--ease-out: cubic-bezier(0.22, 1, 0.36, 1);
--ease-in: cubic-bezier(0.55, 0.06, 0.68, 0.19);
--ease-spring: cubic-bezier(0.34, 1.56, 0.64, 1);
--ease-smooth: cubic-bezier(0.4, 0, 0.2, 1);
--accent: #5b8aff; /* soft blue for hover/active emphasis */
--accent-soft: #e6edff;
}
/* --- Universal focus-visible (replace browser default) ------------ */
:focus { outline: none; }
:focus-visible {
outline: 3px solid var(--ink);
outline-offset: 3px;
border-radius: 6px;
transition: outline-offset 120ms var(--ease-out);
}
.btn:focus-visible { outline-offset: 4px; }
input:focus-visible, select:focus-visible, textarea:focus-visible {
outline: none;
border-color: var(--ink) !important;
box-shadow: 0 0 0 3px rgba(14,14,12,0.12);
}
/* --- Buttons: refined micro-interactions -------------------------- */
.btn {
position: relative;
isolation: isolate;
overflow: hidden;
transition:
transform 180ms var(--ease-spring),
background 220ms var(--ease-out),
color 220ms var(--ease-out),
border-color 220ms var(--ease-out),
box-shadow 220ms var(--ease-out);
will-change: transform;
}
.btn::before {
content: "";
position: absolute; inset: 0; z-index: -1;
background: var(--ink);
transform: translateY(101%);
transition: transform 360ms var(--ease-out);
}
.btn:hover { transform: translateY(-2px); box-shadow: 0 10px 24px -12px rgba(14,14,12,0.28); }
.btn:active { transform: translateY(0); transition-duration: 90ms; }
/* primary: darken slightly + emphasis on hover */
.btn--primary { background: var(--ink); color: var(--bg); }
.btn--primary::before { background: var(--accent); }
.btn--primary:hover { color: #fff; }
.btn--primary:hover::before { transform: translateY(0); }
/* ghost: fill black on hover */
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn--ghost::before { background: var(--ink); }
.btn--ghost:hover { color: var(--bg); border-color: var(--ink); }
.btn--ghost:hover::before { transform: translateY(0); }
/* white: subtle hover */
.btn--white::before { background: var(--bg-alt); }
.btn--white:hover::before { transform: translateY(0); }
/* small touch target (a11y bump) */
.btn--small { padding: 11px 18px; font-size: 0.85rem; min-height: 44px; }
/* arrow slide forward on hover (for any btn whose label ends with →) */
.btn { letter-spacing: 0.005em; }
/* link (text) underline reveal */
a:not(.btn):not(.brand):not(.dropdown a):not(.nav-links a):not(.footer-col a):not(.footer-social a):not(.mobile-menu a) {
background-image: linear-gradient(currentColor, currentColor);
background-size: 0 1.5px;
background-repeat: no-repeat;
background-position: 0 100%;
transition: background-size 320ms var(--ease-out);
}
a:not(.btn):not(.brand):not(.dropdown a):not(.nav-links a):not(.footer-col a):not(.footer-social a):not(.mobile-menu a):hover {
background-size: 100% 1.5px;
}
/* nav links — refined underline indicator */
.nav-links a {
transition: color 200ms var(--ease-out);
}
.nav-links a::after {
content: "";
position: absolute;
left: 0; right: 0; bottom: 0;
height: 2px; background: var(--ink);
transform: scaleX(0); transform-origin: 0 50%;
transition: transform 280ms var(--ease-out);
}
.nav-links a:hover::after,
.nav-links a.active::after { transform: scaleX(1); }
.nav-links a.active { color: var(--ink); }
/* footer column links — subtle lift */
.footer-col a {
display: inline-block;
transition: transform 200ms var(--ease-out), color 200ms var(--ease-out);
}
.footer-col a:hover { transform: translateX(3px); color: var(--ink); }
.footer-social a {
transition: color 200ms var(--ease-out);
}
/* --- Cards: layered hover with accent line ------------------------ */
.card {
position: relative;
overflow: hidden;
transition:
transform 280ms var(--ease-out),
border-color 280ms var(--ease-out),
box-shadow 280ms var(--ease-out);
}
.card::before {
content: "";
position: absolute; top: 0; left: 0; right: 0;
height: 3px; background: var(--ink);
transform: scaleX(0); transform-origin: 0 50%;
transition: transform 380ms var(--ease-out);
}
.card:hover {
transform: translateY(-4px);
border-color: var(--ink);
box-shadow: 0 18px 40px -22px rgba(14,14,12,0.22);
}
.card:hover::before { transform: scaleX(1); }
/* card-icon refined */
.card-icon {
transition: background 220ms var(--ease-out), color 220ms var(--ease-out), transform 280ms var(--ease-spring);
}
.card:hover .card-icon { background: var(--ink); color: var(--bg); transform: rotate(-6deg) scale(1.05); }
/* --- Hero card: live feel ----------------------------------------- */
.hero-card {
transition: transform 360ms var(--ease-out), box-shadow 360ms var(--ease-out);
}
.hero-card:hover { transform: translateY(-4px); box-shadow: 0 22px 50px -22px rgba(14,14,12,0.22); }
.hero-card-row {
transition: background 200ms var(--ease-out);
margin: 0 -8px;
padding-left: 8px; padding-right: 8px;
border-radius: 8px;
}
.hero-card-row:hover { background: var(--bg-alt); }
.hero-card-row .swatch {
transition: transform 360ms var(--ease-spring);
}
.hero-card-row:hover .swatch { transform: rotate(-6deg) scale(1.08); }
/* (live dot pulse removed) */
.eyebrow-dot::after { content: none; display: none; }
/* --- Stats band & stats grid: counter ready ----------------------- */
.stats-cell .num,
.kpi-band .stats-cell .num {
font-variant-numeric: tabular-nums;
transition: color 220ms var(--ease-out);
}
/* --- Marquee: edge fade + pause on hover -------------------------- */
.marquee {
position: relative;
-webkit-mask-image: linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
mask-image: linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
}
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track span {
transition: opacity 220ms var(--ease-out), transform 280ms var(--ease-out);
}
.marquee-track span:hover { opacity: 1; transform: translateY(-2px); color: var(--ink); }
/* --- Compare table: row hover ------------------------------------ */
.compare-row { transition: background 200ms var(--ease-out); }
.compare-row:not(.head):hover { background: rgba(14,14,12,0.03); }
.compare-row:not(.head):hover .ours { background: rgba(14,14,12,0.08); }
/* --- Pricing tier: refined hover --------------------------------- */
.tier {
transition:
transform 320ms var(--ease-out),
box-shadow 320ms var(--ease-out),
border-color 320ms var(--ease-out);
}
.tier:not(.featured):hover {
transform: translateY(-6px);
border-color: var(--ink);
box-shadow: 0 24px 50px -24px rgba(14,14,12,0.22);
}
.tier.featured { transform: scale(1.02); }
.tier.featured:hover { transform: scale(1.02) translateY(-6px); box-shadow: 0 30px 60px -24px rgba(14,14,12,0.4); }
/* --- Case grid tiles: cover gradient sweep ------------------------ */
.case { transition: transform 320ms var(--ease-out), box-shadow 320ms var(--ease-out); }
.case:hover {
transform: translateY(-4px);
box-shadow: 0 20px 40px -22px rgba(14,14,12,0.22);
}
.case-cover {
position: relative; overflow: hidden;
transition: transform 480ms var(--ease-out);
}
.case-cover::before {
content: "";
position: absolute; inset: 0;
background: linear-gradient(120deg, transparent 30%, rgba(255,255,255,0.16) 50%, transparent 70%);
transform: translateX(-110%);
transition: transform 700ms var(--ease-out);
}
.case:hover .case-cover { transform: scale(1.02); }
.case:hover .case-cover::before { transform: translateX(110%); }
/* --- Blog post hover --------------------------------------------- */
.post { transition: transform 320ms var(--ease-out), box-shadow 320ms var(--ease-out); }
.post:hover {
transform: translateY(-4px);
box-shadow: 0 20px 40px -22px rgba(14,14,12,0.22);
}
.post-cover { transition: transform 600ms var(--ease-out); }
.post:hover .post-cover { transform: scale(1.04); }
/* --- FAQ: smoother accordion ------------------------------------- */
.faq-item summary {
transition: padding 220ms var(--ease-out);
}
.faq-item summary::after {
display: inline-block;
transition: transform 280ms var(--ease-spring);
}
.faq-item[open] summary::after { transform: rotate(180deg); }
.faq-item .answer {
animation: faq-in 360ms var(--ease-out);
}
@keyframes faq-in {
from { opacity: 0; transform: translateY(-4px); }
to { opacity: 1; transform: translateY(0); }
}
/* --- Form fields: refined focus --------------------------------- */
.field input, .field select, .field textarea {
transition: border-color 200ms var(--ease-out), background 200ms var(--ease-out), box-shadow 200ms var(--ease-out);
}
.field input:hover, .field select:hover, .field textarea:hover {
border-color: #c8c5b6;
}
/* --- Header scroll state ----------------------------------------- */
.site-header {
transition: border-color 280ms var(--ease-out), background 280ms var(--ease-out);
}
.site-header.is-scrolled {
background: rgba(245,244,239,0.92);
box-shadow: 0 1px 0 rgba(14,14,12,0.04);
}
/* --- Brand logo subtle rotate on hover --------------------------- */
.brand .logo {
transition: transform 480ms var(--ease-spring);
}
.brand:hover .logo { transform: rotate(-12deg); }
/* --- Eyebrow chips (pill labels in tagline-row) ------------------ */
.tagline-row .eyebrow {
transition: background 200ms var(--ease-out), border-color 200ms var(--ease-out), transform 220ms var(--ease-out);
}
.tagline-row .eyebrow:hover {
background: var(--ink); color: var(--bg); border-color: var(--ink);
transform: translateY(-1px);
}
/* --- Section dividers: hairline rule above section--alt --------- */
.section--alt {
position: relative;
}
/* --- Footer wordmark: subtle interaction ------------------------ */
.footer-mark {
transition: letter-spacing 600ms var(--ease-out), opacity 400ms var(--ease-out);
cursor: default;
}
.site-footer:hover .footer-mark {
letter-spacing: -0.035em;
}
/* =========================================================
Scroll-reveal — JS toggles .is-visible on .reveal items
========================================================= */
.reveal {
opacity: 0;
transform: translateY(20px);
transition: opacity 700ms var(--ease-out), transform 700ms var(--ease-out);
will-change: opacity, transform;
}
.reveal.is-visible {
opacity: 1;
transform: translateY(0);
}
.reveal[data-delay="1"] { transition-delay: 60ms; }
.reveal[data-delay="2"] { transition-delay: 120ms; }
.reveal[data-delay="3"] { transition-delay: 180ms; }
.reveal[data-delay="4"] { transition-delay: 240ms; }
.reveal[data-delay="5"] { transition-delay: 300ms; }
.reveal[data-delay="6"] { transition-delay: 360ms; }
/* =========================================================
Hero load-in (entrance animation, runs once)
========================================================= */
@keyframes rise-in {
from { opacity: 0; transform: translateY(16px); }
to { opacity: 1; transform: translateY(0); }
}
.hero h1 { animation: rise-in 800ms var(--ease-out) both; }
.hero p.lead { animation: rise-in 800ms var(--ease-out) 100ms both; }
.hero .btn-row { animation: rise-in 800ms var(--ease-out) 200ms both; }
.hero .tagline-row { animation: rise-in 800ms var(--ease-out) 300ms both; }
/* Hero phone entrance (opacity only — float owns the transform) */
.hero-stack .phone--solo {
opacity: 0;
animation:
phone-solo-float 7s ease-in-out infinite,
phone-fade-in 700ms var(--ease-out) 200ms forwards;
}
@keyframes phone-fade-in {
from { opacity: 0; }
to { opacity: 1; }
}
.eyebrow {
transition: background 200ms var(--ease-out), border-color 200ms var(--ease-out);
}
/* =========================================================
Live analytics dashboard preview placeholder
========================================================= */
.dashboard-preview {
position: relative;
aspect-ratio: 16/10;
width: 100%;
border-radius: var(--radius-lg);
background:
linear-gradient(160deg, #f1f0ea 0%, #e9e7dc 100%);
border: 2px dashed #c8c5b6;
overflow: hidden;
transition: border-color 280ms var(--ease-out), transform 320ms var(--ease-out), box-shadow 320ms var(--ease-out);
}
.dashboard-preview.has-image {
aspect-ratio: auto;
border: 1px solid var(--line);
background: var(--ink);
box-shadow: 0 18px 40px -22px rgba(14,14,12,0.32);
}
.dashboard-preview.has-image::before,
.dashboard-preview.has-image::after { content: none; }
.dashboard-preview img {
display: block;
width: 100%;
height: auto;
object-fit: cover;
}
.dashboard-preview.has-image:hover {
transform: translateY(-3px);
box-shadow: 0 24px 50px -22px rgba(14,14,12,0.42);
border-color: var(--ink);
}
/* =========================================================
Campaign Calculator
========================================================= */
.calc {
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius-lg);
padding: clamp(24px, 4vw, 40px);
box-shadow: 0 18px 40px -28px rgba(14,14,12,0.18);
}
.calc-grid {
display: grid;
grid-template-columns: 1fr 1.1fr;
gap: clamp(28px, 4vw, 56px);
align-items: stretch;
}
@media (max-width: 880px) {
.calc-grid { grid-template-columns: 1fr; gap: 32px; }
}
.calc-inputs {
display: flex;
flex-direction: column;
justify-content: space-between;
gap: 22px;
}
.calc-inputs .field { margin-bottom: 0; }
/* Inputs head: small intro block */
.calc-inputs-head { display: flex; flex-direction: column; gap: 10px; margin-bottom: 4px; }
.calc-tag {
align-self: flex-start;
font-family: 'Inter', sans-serif;
font-size: 0.7rem;
font-weight: 500;
letter-spacing: 0.16em;
text-transform: uppercase;
color: var(--ink);
background: var(--bg-alt);
border: 1px solid var(--line);
padding: 5px 10px;
border-radius: 999px;
}
.calc-heading {
font-family: 'Inter', sans-serif;
font-weight: 700;
font-size: 1.5rem;
letter-spacing: -0.02em;
line-height: 1.15;
color: var(--ink);
margin: 0;
}
.calc-sub {
font-family: 'Inter', sans-serif;
font-size: 0.92rem;
line-height: 1.5;
color: var(--ink-soft);
margin: 0;
max-width: 36ch;
}
/* Quick-pick RPM chips */
.calc-chips { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 10px; }
.calc-chip {
font-family: 'Inter', sans-serif;
font-size: 0.78rem;
font-weight: 500;
letter-spacing: 0.02em;
padding: 7px 12px;
border-radius: 999px;
border: 1px solid var(--line);
background: var(--bg);
color: var(--ink-soft);
cursor: pointer;
transition:
background 200ms var(--ease-out),
color 200ms var(--ease-out),
border-color 200ms var(--ease-out),
transform 200ms var(--ease-spring);
}
.calc-chip:hover { background: var(--ink); color: var(--bg); border-color: var(--ink); transform: translateY(-1px); }
.calc-chip.is-active { background: var(--ink); color: var(--bg); border-color: var(--ink); }
/* Footer dot — quietly fills the bottom of the left column */
.calc-foot {
display: flex;
align-items: center;
gap: 10px;
padding-top: 14px;
border-top: 1px solid var(--line);
font-family: 'Inter', sans-serif;
font-size: 0.78rem;
color: var(--muted);
letter-spacing: 0.02em;
}
.calc-foot-dot {
width: 8px; height: 8px; border-radius: 50%;
background: #5b8aff;
box-shadow: 0 0 0 0 rgba(91,138,255,0.6);
animation: calc-foot-pulse 2.4s ease-in-out infinite;
}
@keyframes calc-foot-pulse {
0%, 100% { box-shadow: 0 0 0 0 rgba(91,138,255,0.55); }
60% { box-shadow: 0 0 0 7px rgba(91,138,255,0); }
}
.calc-help {
margin-top: 8px;
font-family: 'Inter', sans-serif;
font-size: 0.78rem;
color: var(--muted);
line-height: 1.45;
}
.calc-input-wrap {
position: relative;
display: flex;
align-items: center;
border: 1px solid var(--line);
border-radius: 10px;
background: var(--bg);
transition: border-color 200ms var(--ease-out), box-shadow 200ms var(--ease-out);
}
.calc-input-wrap:focus-within {
border-color: var(--ink);
box-shadow: 0 0 0 3px rgba(14,14,12,0.08);
}
.calc-input-wrap::before {
content: attr(data-prefix);
font-family: 'Inter', sans-serif;
font-weight: 600;
font-size: 1.05rem;
color: var(--ink);
padding-left: 16px;
flex: none;
}
.calc-input-wrap::after {
content: attr(data-suffix);
font-family: 'Inter', sans-serif;
font-size: 0.85rem;
color: var(--muted);
padding-right: 16px;
flex: none;
}
.calc-input-wrap input {
flex: 1;
border: 0;
outline: 0;
background: transparent;
padding: 14px 12px;
font-family: 'Inter', sans-serif;
font-weight: 600;
font-size: 1.15rem;
color: var(--ink);
width: 100%;
min-width: 0;
}
.calc-input-wrap input::-webkit-outer-spin-button,
.calc-input-wrap input::-webkit-inner-spin-button { -webkit-appearance: none; margin: 0; }
.calc-input-wrap input[type=number] { -moz-appearance: textfield; }
/* OUTPUT panel */
.calc-outputs {
background:
radial-gradient(120% 120% at 100% 0%, rgba(91,138,255,0.16), transparent 55%),
radial-gradient(120% 120% at 0% 100%, rgba(91,138,255,0.08), transparent 55%),
#0e0e0c;
color: #f5f4ef;
border-radius: var(--radius);
padding: clamp(24px, 3.5vw, 36px);
display: flex;
flex-direction: column;
gap: 14px;
position: relative;
overflow: hidden;
}
/* Subtle moving glow behind the lead stat */
.calc-outputs::before {
content: "";
position: absolute;
top: -30%;
right: -20%;
width: 60%;
height: 60%;
background: radial-gradient(closest-side, rgba(91,138,255,0.18), transparent);
filter: blur(20px);
pointer-events: none;
animation: calc-glow 8s ease-in-out infinite alternate;
}
@keyframes calc-glow {
0% { transform: translate(0, 0) scale(1); opacity: 0.7; }
100% { transform: translate(-8%, 6%) scale(1.06); opacity: 1; }
}
.calc-outputs > * { position: relative; z-index: 1; }
.calc-eyebrow {
font-family: 'Inter', sans-serif;
font-size: 0.72rem;
font-weight: 500;
letter-spacing: 0.18em;
text-transform: uppercase;
color: rgba(255,251,235,0.6);
border-top: 1px solid rgba(255,251,235,0.18);
border-bottom: 1px solid rgba(255,251,235,0.18);
padding: 8px 0;
align-self: flex-start;
}
.calc-stat-row {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 12px;
}
.calc-stat {
background: rgba(255,251,235,0.04);
border: 1px solid rgba(255,251,235,0.1);
border-radius: 12px;
padding: 16px 18px;
transition: background 200ms var(--ease-out), border-color 200ms var(--ease-out);
}
.calc-stat:hover {
background: rgba(255,251,235,0.08);
border-color: rgba(255,251,235,0.22);
}
.calc-stat--lead {
padding: 22px 22px;
background: rgba(255,251,235,0.05);
border-color: rgba(255,251,235,0.14);
}
.calc-stat--cpm {
padding: 16px 22px;
display: flex; align-items: baseline; justify-content: space-between; gap: 14px;
background: rgba(91,138,255,0.08);
border-color: rgba(91,138,255,0.22);
}
.calc-stat--cpm .calc-stat-num { font-size: 1.5rem; color: #b1c4ff; }
.calc-stat--cpm .calc-stat-label { margin-top: 0; }
.calc-stat-num {
font-family: 'Inter', sans-serif;
font-weight: 700;
font-size: 1.6rem;
letter-spacing: -0.015em;
color: #f5f4ef;
font-variant-numeric: tabular-nums;
line-height: 1.1;
transition: color 220ms var(--ease-out), transform 320ms var(--ease-spring);
}
.calc-stat-num.is-pulsing { transform: scale(1.04); }
.calc-stat--lead .calc-stat-num {
font-size: clamp(2.2rem, 3.8vw, 3rem);
letter-spacing: -0.025em;
color: #5b8aff;
text-shadow: 0 0 24px rgba(91,138,255,0.18);
}
.calc-stat-label {
margin-top: 6px;
font-family: 'Inter', sans-serif;
font-size: 0.78rem;
font-weight: 500;
letter-spacing: 0.04em;
text-transform: uppercase;
color: rgba(255,251,235,0.65);
}
.calc-fineprint {
margin-top: auto;
font-family: 'Inter', sans-serif;
font-size: 0.78rem;
line-height: 1.55;
color: rgba(255,251,235,0.6);
padding-top: 14px;
border-top: 1px solid rgba(255,251,235,0.12);
}
/* tiny pulse when a number updates */
.calc-stat-num.is-pulsing { color: #5b8aff; }
/* Dashboard collage — 2x2 asymmetric grid on the right of a section.
Layout:
┌─────────────┬─────────┐
│ Performance │ Subs │
├─────────────┤ (square │
│ Financials │ spans) │
└─────────────┴─────────┘ */
/* 2-column asymmetric collage: tiles A+B stacked on the left, tile C
on the right, sized so the left stack and the right tile are
roughly the same height (calculated from the panel aspect ratios). */
.dashboard-collage,
.dashboard-row {
display: grid;
grid-template-columns: 1.11fr 1fr;
grid-template-rows: auto auto;
gap: 16px;
align-items: start;
}
.dashboard-tile--a { grid-column: 1; grid-row: 1; }
.dashboard-tile--b { grid-column: 1; grid-row: 2; }
.dashboard-tile--c { grid-column: 2; grid-row: 1 / span 2; align-self: stretch; }
.dashboard-tile {
margin: 0;
border: 1px solid var(--line);
border-radius: var(--radius);
background: var(--ink);
overflow: hidden;
box-shadow: 0 14px 30px -22px rgba(14,14,12,0.3);
transition: transform 320ms var(--ease-out), box-shadow 320ms var(--ease-out), border-color 320ms var(--ease-out);
cursor: zoom-in;
}
.dashboard-tile:hover {
transform: translateY(-3px);
box-shadow: 0 22px 44px -22px rgba(14,14,12,0.42);
border-color: var(--ink);
z-index: 2;
}
.dashboard-tile:focus-visible {
outline: 3px solid var(--ink);
outline-offset: 4px;
}
.dashboard-tile img {
display: block;
width: 100%;
height: auto;
}
@media (max-width: 760px) {
.dashboard-row { grid-template-columns: 1fr; gap: 14px; }
.dashboard-tile--a, .dashboard-tile--b, .dashboard-tile--c {
grid-column: 1; grid-row: auto;
}
}
/* =========================================================
Lightbox — click any dashboard tile to enlarge
========================================================= */
.lightbox {
position: fixed; inset: 0;
background: rgba(14,14,12,0.88);
backdrop-filter: blur(8px);
-webkit-backdrop-filter: blur(8px);
display: none;
align-items: center;
justify-content: center;
z-index: 1000;
padding: clamp(16px, 4vw, 48px);
cursor: zoom-out;
opacity: 0;
transition: opacity 280ms var(--ease-out);
}
.lightbox.is-open { display: flex; opacity: 1; }
.lightbox img {
max-width: min(95vw, 1400px);
max-height: 90vh;
width: auto;
height: auto;
border-radius: 14px;
box-shadow: 0 30px 80px rgba(0,0,0,0.5);
transform: scale(0.96);
transition: transform 360ms var(--ease-spring);
cursor: default;
}
.lightbox.is-open img { transform: scale(1); }
.lightbox-close {
position: absolute;
top: clamp(12px, 2vw, 24px);
right: clamp(12px, 2vw, 24px);
width: 44px; height: 44px;
background: rgba(255,255,255,0.12);
backdrop-filter: blur(10px);
-webkit-backdrop-filter: blur(10px);
border: 1px solid rgba(255,255,255,0.18);
border-radius: 50%;
display: flex; align-items: center; justify-content: center;
color: rgba(255,255,255,0.95);
cursor: pointer;
font-size: 1.2rem;
font-weight: 500;
transition: background 200ms var(--ease-out), transform 200ms var(--ease-spring);
}
.lightbox-close:hover { background: rgba(255,255,255,0.22); transform: scale(1.05); }
@media (prefers-reduced-motion: reduce) {
.lightbox, .lightbox img, .lightbox-close { transition: none !important; }
}
.dashboard-tile:hover {
transform: translateY(-3px);
box-shadow: 0 22px 44px -22px rgba(14,14,12,0.42);
border-color: var(--ink);
z-index: 2;
}
.dashboard-tile--perf { grid-column: 1; grid-row: 1; }
.dashboard-tile--fin { grid-column: 1; grid-row: 2; }
.dashboard-tile--subs { grid-column: 2; grid-row: 1 / span 2; }
/* On mobile, stack everything */
@media (max-width: 700px) {
.dashboard-collage {
grid-template-columns: 1fr;
grid-template-rows: auto;
gap: 10px;
}
.dashboard-tile--perf,
.dashboard-tile--fin,
.dashboard-tile--subs { grid-column: 1; grid-row: auto; }
.dashboard-tile img { object-fit: contain; height: auto; }
}
.dashboard-preview::before {
content: "";
position: absolute; inset: 14px;
border-radius: 12px;
background:
repeating-linear-gradient(0deg,
transparent 0 36px,
rgba(14,14,12,0.04) 36px 37px),
repeating-linear-gradient(90deg,
transparent 0 64px,
rgba(14,14,12,0.04) 64px 65px),
linear-gradient(180deg, rgba(255,255,255,0.6), rgba(255,255,255,0.2));
pointer-events: none;
}
.dashboard-preview::after {
/* fake chart line silhouette */
content: "";
position: absolute; left: 14%; right: 14%; bottom: 24%;
height: 28%;
background:
linear-gradient(180deg, transparent, rgba(91,138,255,0.18) 80%, rgba(91,138,255,0.06)),
radial-gradient(80% 100% at 30% 100%, rgba(14,14,12,0.04), transparent 70%);
-webkit-mask-image: url("data:image/svg+xml;utf8,");
mask-image: url("data:image/svg+xml;utf8,");
-webkit-mask-size: 100% 100%;
mask-size: 100% 100%;
-webkit-mask-repeat: no-repeat;
mask-repeat: no-repeat;
}
.dashboard-preview:hover { border-color: var(--ink); transform: translateY(-2px); box-shadow: 0 18px 40px -22px rgba(14,14,12,0.22); }
.dashboard-preview-inner {
position: absolute;
top: 50%; left: 50%;
transform: translate(-50%, -50%);
display: flex; flex-direction: column; align-items: center; gap: 6px;
text-align: center;
z-index: 2;
}
.dashboard-preview-label {
font-family: 'Inter', sans-serif;
font-weight: 700;
font-size: 1.1rem;
letter-spacing: -0.01em;
color: var(--ink);
background: var(--bg);
padding: 8px 16px;
border-radius: 999px;
border: 1px solid var(--line);
box-shadow: 0 6px 14px -10px rgba(14,14,12,0.2);
}
.dashboard-preview-sub {
font-family: 'Inter', sans-serif;
font-size: 0.78rem;
letter-spacing: 0.08em;
text-transform: uppercase;
color: var(--muted);
}
/* =========================================================
Hero phone — single device with auto-scrolling clip feed
========================================================= */
.hero-stack {
position: relative;
width: 100%;
display: flex;
justify-content: center;
align-items: center;
perspective: 1400px;
}
.phone--solo {
position: relative;
width: clamp(240px, 70%, 320px);
aspect-ratio: 9 / 19.5;
border-radius: 38px;
background: #0e0e0c;
padding: 10px;
border: 3px solid #1a1a17;
box-shadow:
0 1px 0 rgba(255,255,255,0.08) inset,
0 0 0 1px rgba(255,255,255,0.04) inset,
0 40px 80px -28px rgba(14,14,12,0.55),
0 18px 32px -12px rgba(14,14,12,0.35);
transform: rotate(-2deg);
animation: phone-solo-float 7s ease-in-out infinite;
transition: transform 480ms var(--ease-spring);
}
@keyframes phone-solo-float {
0%, 100% { transform: rotate(-2deg) translateY(0); }
50% { transform: rotate(-2deg) translateY(-10px); }
}
/* notch / Dynamic Island */
.phone-notch {
position: absolute;
top: 14px;
left: 50%;
transform: translateX(-50%);
width: 32%;
max-width: 96px;
height: 22px;
border-radius: 999px;
background: #050505;
z-index: 4;
box-shadow: 0 1px 2px rgba(0,0,0,0.7) inset;
}
/* the screen — viewport for the scrolling feed */
.phone-screen {
position: relative;
width: 100%;
height: 100%;
border-radius: 28px;
overflow: hidden;
background: #050505;
}
/* the feed — vertical strip of clips, translated by JS */
.phone-feed {
display: flex;
flex-direction: column;
width: 100%;
height: 100%;
transform: translateY(calc(var(--idx, 0) * -100%));
transition: transform 700ms var(--ease-spring);
will-change: transform;
}
.phone-feed.is-instant { transition: none; }
/* each clip fills the screen */
.phone-clip {
position: relative;
flex: 0 0 100%;
width: 100%;
height: 100%;
display: flex;
align-items: flex-end;
padding: 16px;
overflow: hidden;
}
/* full-bleed image/video support — contain so 9:16 source is fully visible */
.phone-clip > img,
.phone-clip > video {
position: absolute;
inset: 0;
width: 100%;
height: 100%;
object-fit: contain;
background: #000;
z-index: 0;
}
/* placeholder gradient variants */
.phone-clip--1 { background: linear-gradient(160deg, #2D1A0C, #5B3414); }
.phone-clip--2 { background: linear-gradient(160deg, #0c2616, #154d2c); }
.phone-clip--3 { background: linear-gradient(160deg, #1d0c2d, #3D1C5B); }
.phone-clip--4 { background: linear-gradient(160deg, #0c1c2d, #1c345B); }
/* soft glow overlay */
.phone-clip::before {
content: "";
position: absolute; inset: 0;
background:
radial-gradient(circle at 30% 22%, rgba(255,255,255,0.12), transparent 55%),
radial-gradient(circle at 80% 82%, rgba(91,138,255,0.18), transparent 60%);
pointer-events: none;
z-index: 1;
}
/* TikTok-style action stack — likes, comments, views */
.phone-stats {
position: absolute;
right: 10px;
bottom: 56px;
display: flex;
flex-direction: column;
gap: 14px;
z-index: 3;
pointer-events: none;
}
.phone-stat {
display: flex;
flex-direction: column;
align-items: center;
gap: 3px;
color: #fff;
text-shadow: 0 1px 4px rgba(0,0,0,0.55);
font-family: var(--font-sans);
font-size: 0.7rem;
font-weight: 600;
letter-spacing: 0.02em;
}
.phone-stat svg {
width: 26px;
height: 26px;
filter: drop-shadow(0 1px 3px rgba(0,0,0,0.45));
}
.phone-stat:nth-child(1) svg { color: #ff3b5c; }
.phone-stat:nth-child(2) svg { color: #fff; }
.phone-stat:nth-child(3) svg { color: #fff; }
.phone-meta {
position: absolute;
left: 14px;
bottom: 14px;
z-index: 3;
display: inline-flex;
align-items: center;
gap: 7px;
font-family: var(--font-sans);
font-size: 0.82rem;
font-weight: 700;
letter-spacing: 0.06em;
text-transform: uppercase;
color: #fff;
background: linear-gradient(135deg, #5b8aff 0%, #3f6cd6 100%);
padding: 7px 13px 7px 11px;
border-radius: 999px;
box-shadow:
0 0 0 1px rgba(255,255,255,0.18) inset,
0 6px 18px rgba(91,138,255,0.42),
0 2px 6px rgba(14,14,12,0.25);
text-shadow: 0 1px 2px rgba(0,0,0,0.22);
}
.phone-meta::before {
content: "";
width: 7px;
height: 7px;
border-radius: 50%;
background: #fff;
box-shadow: 0 0 8px rgba(255,255,255,0.85);
animation: phone-meta-dot 1.6s ease-in-out infinite;
}
@keyframes phone-meta-dot {
0%, 100% { opacity: 1; }
50% { opacity: 0.5; }
}
@media (prefers-reduced-motion: reduce) {
.phone-meta::before { animation: none; }
}
/* progress dots below the phone */
.phone-progress {
position: absolute;
bottom: -28px;
left: 50%;
transform: translateX(-50%);
display: flex;
gap: 8px;
}
.phone-dot {
width: 6px; height: 6px;
border-radius: 999px;
background: rgba(14,14,12,0.18);
transition: background 300ms var(--ease-out), width 300ms var(--ease-spring);
}
.phone-dot.is-active {
background: var(--accent);
width: 18px;
}
/* hover lift */
.phone--solo:hover {
transform: rotate(-2deg) translateY(-4px) scale(1.02);
animation-play-state: paused;
}
/* Tablet */
@media (max-width: 980px) {
.hero-stack { padding: 12px 0 36px; }
.phone--solo { width: clamp(220px, 60%, 280px); }
}
/* Mobile */
@media (max-width: 700px) {
.hero-stack { margin-top: 12px; padding: 8px 0 28px; }
.phone--solo {
width: clamp(200px, 64%, 240px);
border-radius: 32px;
}
.hero-stack .phone--solo {
animation:
phone-solo-float-mobile 7s ease-in-out infinite,
phone-fade-in 700ms var(--ease-out) 200ms forwards;
}
.phone-screen { border-radius: 24px; }
.phone-notch { top: 11px; height: 18px; }
.phone-play { width: 44px; height: 44px; font-size: 12px; }
.phone-meta { font-size: 0.7rem; padding: 6px 11px 6px 9px; left: 11px; bottom: 11px; }
.phone-meta::before { width: 6px; height: 6px; }
.phone-stats { right: 8px; bottom: 48px; gap: 12px; }
.phone-stat svg { width: 22px; height: 22px; }
.phone-stat { font-size: 0.66rem; }
/* Hide the floating stat badges that crowd the phone on small screens */
.hero-stat--1, .hero-stat--3, .hero-stat--5 { display: none; }
}
@keyframes phone-solo-float-mobile {
0%, 100% { transform: rotate(-1deg) translateY(0); }
50% { transform: rotate(-1deg) translateY(-7px); }
}
/* Reduced motion: no floating, no transition slide (JS will skip auto-cycle too) */
@media (prefers-reduced-motion: reduce) {
.phone--solo { animation: none !important; transform: rotate(-2deg); }
.phone-feed { transition: none !important; }
}
/* =========================================================
Mobile polish — fixes for narrow viewports
========================================================= */
/* Collapse inline grid-template-columns on mobile */
@media (max-width: 700px) {
.grid[style*="grid-template-columns:1fr 1fr"],
.grid[style*="grid-template-columns: 1fr 1fr"] {
grid-template-columns: 1fr !important;
}
}
@media (max-width: 880px) {
.case-grid[style*="grid-template-columns:1.4fr 1fr 1fr"],
.case-grid[style*="grid-template-columns: 1.4fr 1fr 1fr"] {
grid-template-columns: 1fr !important;
}
.footer-grid[style*="grid-template-columns: 1.6fr"] {
grid-template-columns: 1fr 1fr !important;
}
}
@media (max-width: 560px) {
.footer-grid[style*="grid-template-columns: 1.6fr"] {
grid-template-columns: 1fr !important;
}
}
/* Header brand: shrink slightly on small phones to leave room for CTA */
@media (max-width: 520px) {
.nav { height: 68px; }
.brand { font-size: 1.15rem; gap: 9px; }
.brand .logo { width: 40px; height: 40px; }
.nav-cta .btn--small { padding: 10px 14px; font-size: 0.78rem; }
}
@media (max-width: 380px) {
.brand .logo { width: 36px; height: 36px; }
.brand { font-size: 1.05rem; }
:root { --gutter: 16px; }
}
/* About founder cards: stack image above text on small screens */
@media (max-width: 540px) {
.card[style*="display:flex"][style*="gap:22px"] {
flex-direction: column !important;
gap: 16px !important;
padding: 24px !important;
}
.card[style*="display:flex"][style*="gap:22px"] > img,
.card[style*="display:flex"][style*="gap:22px"] > .case-cover {
width: 96px !important;
height: 96px !important;
}
}
/* Hero card rows: prevent number+small-text overflow */
@media (max-width: 480px) {
.hero-card { padding: 18px; }
.hero-card-row { gap: 10px; }
.hero-card-row .swatch { width: 30px; height: 30px; }
.hero-card-row .grow strong { font-size: 0.88rem; }
.hero-card-row .grow span { font-size: 0.76rem; }
.hero-card-row .num { font-size: 0.88rem; text-align: right; white-space: nowrap; }
.hero-card-row .num small { font-size: 0.7rem; }
.hero-card-head h4 { font-size: 0.88rem; }
}
/* Social icon buttons: bump to 44px touch target on touch devices */
@media (max-width: 768px) and (pointer: coarse), (max-width: 540px) {
a[aria-label*="Instagram"],
a[aria-label*="LinkedIn"],
a[aria-label*=" on X"] {
width: 44px !important;
height: 44px !important;
}
}
/* Hero h1: ensure it doesn't clip on tiny screens */
@media (max-width: 380px) {
h1 { font-size: 2.1rem !important; letter-spacing: -0.025em; }
.hero p.lead { font-size: 0.98rem; }
}
/* Stack & full-width primary CTAs on phones */
@media (max-width: 480px) {
.page-head .btn-row,
.hero .btn-row {
flex-direction: column;
align-items: stretch;
}
.page-head .btn-row .btn,
.hero .btn-row .btn { width: 100%; }
}
/* Callout: less aggressive padding on phones */
@media (max-width: 560px) {
.callout { padding: 36px 20px; }
.callout h2 { font-size: 1.6rem; }
.callout .btn-row { flex-direction: column; align-items: stretch; }
.callout .btn-row .btn { width: 100%; }
}
/* Compare table: tighten padding on phones */
@media (max-width: 720px) {
.compare-row > div { padding: 12px 16px; font-size: 0.9rem; }
}
/* Footer-bar: stack on phones */
@media (max-width: 560px) {
.footer-bar {
flex-direction: column;
align-items: flex-start;
gap: 8px;
}
}
/* Marquee: tighter on phones */
@media (max-width: 480px) {
.marquee-track span { font-size: 1.15rem; }
.marquee-track { gap: 36px; }
.marquee-label { font-size: 0.74rem; }
}
/* Section vertical padding: tighter on phones */
@media (max-width: 560px) {
.section { padding: 56px 0; }
.section--tight { padding: 36px 0; }
}
/* Form fields: 16px font on mobile prevents iOS auto-zoom */
@media (max-width: 768px) {
.field input, .field select, .field textarea,
.inline-form input { font-size: 16px !important; }
}
/* Step blocks: smaller on phones */
@media (max-width: 480px) {
.step { padding: 22px; gap: 14px; grid-template-columns: 44px 1fr; }
.step-num { width: 36px; height: 36px; font-size: 0.9rem; }
}
/* Pricing tier: tighter on mobile */
@media (max-width: 560px) {
.tier { padding: 28px 22px; }
.tier-price { font-size: 2rem; }
}
/* =========================================================
v1.6 — More motion
Scroll progress bar, page-load fade, word-by-word headline,
magnetic buttons, hero card mouse tilt, scale-in reveals,
counter flash, case-cover ken-burns, footer mark slide.
========================================================= */
/* Page-load fade: body briefly transitions opacity on first paint */
body { opacity: 0; transition: opacity 420ms var(--ease-out); }
body.is-loaded { opacity: 1; }
/* Scroll progress bar at top of viewport */
.scroll-progress {
position: fixed; top: 0; left: 0; right: 0;
height: 2px; z-index: 100;
background: transparent;
pointer-events: none;
}
.scroll-progress::before {
content: "";
display: block; height: 100%;
width: var(--scroll-pct, 0%);
background: var(--ink);
transform-origin: 0 50%;
transition: width 80ms linear;
}
/* Word-by-word hero headline reveal — tightened to 350ms each, 40ms stagger */
.hero h1 .word {
display: inline-block;
opacity: 0;
transform: translateY(18px);
transition: opacity 350ms var(--ease-out), transform 350ms var(--ease-out);
white-space: pre;
}
.hero h1.is-revealed .word { opacity: 1; transform: translateY(0); }
.hero h1 .word:nth-child(1) { transition-delay: 40ms; }
.hero h1 .word:nth-child(2) { transition-delay: 80ms; }
.hero h1 .word:nth-child(3) { transition-delay: 120ms; }
.hero h1 .word:nth-child(4) { transition-delay: 160ms; }
.hero h1 .word:nth-child(5) { transition-delay: 200ms; }
.hero h1 .word:nth-child(n+6) { transition-delay: 240ms; }
/* override the existing rise-in animation when JS-driven word reveal is active */
.hero h1.is-revealed { animation: none; }
/* Hero card: mouse tilt + glow follow */
.hero-card {
transform-style: preserve-3d;
transition: transform 320ms var(--ease-out), box-shadow 360ms var(--ease-out);
will-change: transform;
}
.hero-card.is-tilted {
transition: transform 80ms linear, box-shadow 360ms var(--ease-out);
}
.hero-card::after {
content: "";
position: absolute; inset: 0;
pointer-events: none;
border-radius: inherit;
background: radial-gradient(
600px circle at var(--mx, 50%) var(--my, 50%),
rgba(91,138,255,0.08),
transparent 40%
);
opacity: 0;
transition: opacity 280ms var(--ease-out);
}
.hero-card:hover::after { opacity: 1; }
/* Magnetic primary buttons (translation set via JS data props) */
.btn--primary, .btn--lg {
transform: translate(var(--mx-offset, 0), var(--my-offset, 0)) translateY(var(--lift, 0));
transition:
transform 160ms var(--ease-spring),
background 220ms var(--ease-out),
color 220ms var(--ease-out),
border-color 220ms var(--ease-out),
box-shadow 220ms var(--ease-out);
}
/* Reveal: tightened to 480ms, no blur (per skill: avoid expensive filters) */
.reveal {
transition:
opacity 480ms var(--ease-out),
transform 480ms var(--ease-out);
}
/* Counter completion flash (brief accent on counters when settled) */
.num.count-flashed {
animation: counter-flash 800ms var(--ease-out);
}
@keyframes counter-flash {
0% { color: var(--accent); }
100% { color: var(--ink); }
}
/* Case cover: no continuous ken-burns (skill: infinite animations are distracting).
Sheen sweep on hover already handled in v1.5 polish. */
/* Footer wordmark: rise from below when scrolled into view (480ms) */
.footer-mark {
opacity: 0;
transform: translateY(24px);
transition: opacity 480ms var(--ease-out), transform 480ms var(--ease-out), letter-spacing 600ms var(--ease-out);
}
.footer-mark.is-visible { opacity: 1; transform: translateY(0); }
/* Section enter — subtle background-color fade for section--alt */
.section--alt {
transition: background 600ms var(--ease-out);
}
/* Header transitions (auto-hide removed: jumpy UX) */
.site-header {
transition: border-color 280ms var(--ease-out), background 280ms var(--ease-out);
}
/* Step number: spring scale on hover */
.step .step-num {
transition: transform 320ms var(--ease-spring), background 220ms var(--ease-out);
}
.step:hover .step-num {
transform: scale(1.08) rotate(-3deg);
background: var(--accent);
color: #fff;
}
/* Marquee: smoother edge fade */
.marquee {
-webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}
/* Hero card row: hover bg shift smoother + slight slide */
.hero-card-row {
transition: background 200ms var(--ease-out), transform 280ms var(--ease-out);
}
.hero-card-row:hover {
transform: translateX(2px);
}
/* Compare table row: slide indicator on hover */
.compare-row:not(.head) {
position: relative;
overflow: hidden;
}
.compare-row:not(.head)::before {
content: "";
position: absolute; left: 0; top: 0; bottom: 0;
width: 3px;
background: var(--accent);
transform: scaleY(0); transform-origin: 0 50%;
transition: transform 280ms var(--ease-out);
}
.compare-row:not(.head):hover::before { transform: scaleY(1); }
/* FAQ summary: subtle slide on hover */
.faq-item summary {
transition: padding-left 280ms var(--ease-out);
}
.faq-item:hover summary { padding-left: 6px; }
/* Reduced motion: also kill the scaling/parallax/blur in v1.6 */
@media (prefers-reduced-motion: reduce) {
.reveal { filter: none !important; }
.case.is-visible .case-cover { animation: none !important; }
body { opacity: 1 !important; }
.footer-mark { opacity: 1 !important; transform: none !important; }
.hero h1 .word { opacity: 1 !important; transform: none !important; transition: none !important; }
}
/* =========================================================
Reduced motion — disable all of the above gracefully
========================================================= */
@media (prefers-reduced-motion: reduce) {
*, *::before, *::after {
animation-duration: 0.001ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.001ms !important;
scroll-behavior: auto !important;
}
.marquee-track { animation: none !important; }
.reveal { opacity: 1 !important; transform: none !important; }
.eyebrow-dot::after { animation: none !important; }
}
/* =========================================================
Home page theme cohesion — apply hero's brand-blue accent
palette, pulse-dot indicators, and shimmer gradient to
the rest of the home page sections.
========================================================= */
/* --- Section eyebrows: brand-blue tint everywhere except hero & hero-card --- */
section:not(.hero) .eyebrow {
color: var(--accent);
background: rgba(91, 138, 255, 0.08);
border-color: rgba(91, 138, 255, 0.22);
font-weight: 600;
}
/* Hero-card / hero-card-head eyebrows stay neutral (chip labels inside info cards) */
.hero-card .eyebrow,
.hero-card-head .eyebrow {
color: var(--ink-soft) !important;
background: var(--surface) !important;
border-color: var(--line) !important;
font-weight: 500 !important;
padding-left: 12px !important;
}
.hero-card .eyebrow::before,
.hero-card-head .eyebrow::before { display: none !important; }
/* Pulse-dot prefix for section-header eyebrows (those introducing an h1/h2) */
section:not(.hero) .eyebrow:has(+ h1),
section:not(.hero) .eyebrow:has(+ h2) {
position: relative;
padding-left: 18px;
}
section:not(.hero) .eyebrow:has(+ h1)::before,
section:not(.hero) .eyebrow:has(+ h2)::before {
content: "";
position: absolute;
left: 9px; top: 50%;
width: 6px; height: 6px;
border-radius: 50%;
background: var(--accent);
box-shadow: 0 0 8px rgba(91, 138, 255, 0.55);
transform: translateY(-50%);
animation: theme-dot-pulse 1.8s ease-in-out infinite;
}
@keyframes theme-dot-pulse {
0%, 100% { opacity: 1; }
50% { opacity: 0.45; }
}
/* --- Stats band: shimmer gradient on the big numbers --- */
.stats-cell .num {
background: linear-gradient(120deg, #4f7cff 0%, #82a6ff 35%, #4f7cff 70%, #82a6ff 100%);
background-size: 220% 100%;
-webkit-background-clip: text;
background-clip: text;
color: transparent;
-webkit-text-fill-color: transparent;
animation: hero-shimmer 7s ease-in-out infinite;
display: inline-block;
}
/* --- Step numbers: brand-blue gradient with soft glow --- */
.step-num {
background: linear-gradient(135deg, #5b8aff 0%, #3f6cd6 100%);
color: #fff;
box-shadow:
0 0 0 1px rgba(255,255,255,0.15) inset,
0 8px 22px -8px rgba(91,138,255,0.55),
0 2px 6px rgba(14,14,12,0.18);
transition: transform 320ms var(--ease-spring), box-shadow 320ms var(--ease-out);
}
.step:hover .step-num {
transform: rotate(-4deg) scale(1.06);
box-shadow:
0 0 0 1px rgba(255,255,255,0.18) inset,
0 14px 30px -10px rgba(91,138,255,0.65),
0 4px 10px rgba(14,14,12,0.22);
}
/* --- Step card hover: subtle blue accent --- */
.step {
transition: transform 280ms var(--ease-out), border-color 280ms var(--ease-out), box-shadow 280ms var(--ease-out);
}
.step:hover {
transform: translateY(-3px);
border-color: rgba(91,138,255,0.4);
box-shadow: 0 14px 32px -18px rgba(91,138,255,0.35);
}
/* --- Cards: brand-blue accent bar + glow on hover --- */
.card::before {
background: linear-gradient(90deg, #5b8aff 0%, #82a6ff 100%) !important;
height: 3px !important;
}
.card:hover {
border-color: rgba(91,138,255,0.45) !important;
box-shadow: 0 18px 40px -20px rgba(91,138,255,0.32) !important;
}
.card:hover .card-icon {
background: linear-gradient(135deg, #5b8aff 0%, #3f6cd6 100%) !important;
color: #fff !important;
box-shadow: 0 6px 16px -6px rgba(91,138,255,0.55);
}
/* --- "Who we work with" cards: in-card eyebrow gets blue tint --- */
.card .eyebrow {
color: var(--accent);
background: rgba(91, 138, 255, 0.08);
border-color: rgba(91, 138, 255, 0.22);
font-weight: 600;
}
/* --- FAQ: blue accent when item is open --- */
.faq-item {
transition: border-color 240ms var(--ease-out), background 240ms var(--ease-out);
}
.faq-item[open] {
border-color: rgba(91,138,255,0.35) !important;
background: rgba(91,138,255,0.03);
}
.faq-item summary {
transition: color 200ms var(--ease-out);
}
.faq-item[open] summary { color: var(--accent); }
/* --- Final CTA callout: subtle blue accent overlay --- */
.callout {
position: relative;
overflow: hidden;
}
.callout::before {
content: "";
position: absolute;
inset: 0;
background:
radial-gradient(circle at 20% 0%, rgba(91, 138, 255, 0.18), transparent 50%),
radial-gradient(circle at 85% 100%, rgba(91, 138, 255, 0.12), transparent 55%);
pointer-events: none;
z-index: 0;
}
.callout > * { position: relative; z-index: 1; }
.callout .eyebrow {
background: rgba(91, 138, 255, 0.18) !important;
border-color: rgba(91, 138, 255, 0.35) !important;
color: #b8c9ff !important;
}
/* --- Subtle dot-grid texture on the alt-background sections --- */
.section--alt {
position: relative;
}
.section--alt::before {
content: "";
position: absolute;
inset: 0;
background-image: radial-gradient(rgba(91,138,255,0.10) 1px, transparent 1px);
background-size: 28px 28px;
-webkit-mask-image: radial-gradient(ellipse 80% 60% at 50% 50%, #000 0%, transparent 75%);
mask-image: radial-gradient(ellipse 80% 60% at 50% 50%, #000 0%, transparent 75%);
opacity: 0.7;
pointer-events: none;
z-index: 0;
}
.section--alt > .container { position: relative; z-index: 1; }
/* --- Reduced motion: hold all the animated theme bits still --- */
@media (prefers-reduced-motion: reduce) {
.stats-cell .num { animation: none !important; }
section:not(.hero) .center > .eyebrow::before,
section:not(.hero) > .container > .eyebrow::before { animation: none !important; }
}
/* =========================================================
About page — founder story typography
========================================================= */
.story-grid {
display: grid;
grid-template-columns: 1fr 1.4fr;
gap: clamp(32px, 6vw, 96px);
align-items: start;
}
.story-aside { position: sticky; top: 100px; }
.story-heading {
margin-top: 16px;
font-size: clamp(1.6rem, 2.6vw, 2.2rem);
line-height: 1.15;
letter-spacing: -0.02em;
}
.story-body {
position: relative;
padding-left: 22px;
border-left: 2px solid rgba(91, 138, 255, 0.18);
display: grid;
gap: 18px;
}
.story-body::before {
content: "\201C";
position: absolute;
top: -36px;
left: -8px;
font-family: 'Inter', serif;
font-size: 6rem;
line-height: 1;
color: rgba(91, 138, 255, 0.18);
font-weight: 700;
pointer-events: none;
}
.story-body p { font-size: 1.05rem; line-height: 1.7; color: var(--ink); }
.story-body p.lead { font-size: 1.18rem; color: var(--ink); }
.story-body p:last-of-type {
font-style: italic;
color: var(--accent);
font-weight: 600;
}
.story-sig {
margin-top: 8px;
font-size: 0.92rem;
color: var(--muted);
letter-spacing: 0.01em;
}
@media (max-width: 880px) {
.story-grid { grid-template-columns: 1fr; gap: 32px; }
.story-aside { position: static; }
.story-body { padding-left: 18px; }
.story-body::before { font-size: 4.5rem; top: -24px; left: -4px; }
}
/* =========================================================
Stories collection — supports multiple founder/team stories
========================================================= */
.stories {
display: grid;
gap: 32px;
max-width: 880px;
margin: 0 auto;
}
.story-card {
position: relative;
background: var(--surface);
border: 1px solid var(--line);
border-radius: var(--radius);
padding: 36px clamp(24px, 4vw, 44px) 36px clamp(28px, 4vw, 48px);
display: grid;
gap: 22px;
transition:
transform 280ms var(--ease-out),
border-color 280ms var(--ease-out),
box-shadow 280ms var(--ease-out);
}
.story-card::before {
content: "";
position: absolute;
top: 0; bottom: 0; left: 0;
width: 3px;
border-radius: 3px 0 0 3px;
background: linear-gradient(180deg, #5b8aff 0%, rgba(91, 138, 255, 0.2) 100%);
}
.story-card:hover {
transform: translateY(-3px);
border-color: rgba(91, 138, 255, 0.4);
box-shadow: 0 18px 40px -22px rgba(91, 138, 255, 0.32);
}
.story-card-head {
display: flex;
align-items: center;
gap: 16px;
}
.story-card-avatar {
width: 56px;
height: 56px;
border-radius: 50%;
object-fit: cover;
object-position: center top;
border: 2px solid rgba(91, 138, 255, 0.25);
flex: none;
}
.story-card-meta { display: flex; flex-direction: column; }
.story-card-name {
font-weight: 700;
font-size: 1.02rem;
letter-spacing: -0.01em;
}
.story-card-role {
color: var(--muted);
font-size: 0.85rem;
margin-top: 2px;
}
.story-card-body {
display: grid;
gap: 16px;
position: relative;
}
.story-card-body::before {
content: "\201C";
position: absolute;
top: -34px; left: -10px;
font-family: 'Inter', serif;
font-size: 5rem;
line-height: 1;
color: rgba(91, 138, 255, 0.18);
font-weight: 700;
pointer-events: none;
}
.story-card-body p {
font-size: 1rem;
line-height: 1.7;
color: var(--ink);
}
.story-card-body p.lead {
font-size: 1.12rem;
color: var(--ink);
}
.story-card-punchline {
font-style: italic;
color: var(--accent);
font-weight: 600;
font-size: 1.05rem !important;
margin-top: 6px;
}
@media (max-width: 700px) {
.story-card { padding: 28px 22px; }
.story-card-avatar { width: 48px; height: 48px; }
.story-card-body::before { font-size: 4rem; top: -22px; left: -4px; }
}
/* =========================================================
Contact form — submit states
========================================================= */
.contact-error {
background: rgba(255, 91, 111, 0.08);
border: 1px solid rgba(255, 91, 111, 0.35);
color: #b3253d;
padding: 10px 12px;
border-radius: 10px;
font-size: 0.88rem;
margin: 4px 0 14px;
}
[data-theme="dark"] .contact-error {
background: rgba(255, 91, 111, 0.12);
color: #ffaab5;
}
.contact-success {
text-align: center;
padding: 16px 4px 8px;
}
.contact-success-icon {
display: inline-flex;
align-items: center;
justify-content: center;
width: 64px; height: 64px;
border-radius: 50%;
background: rgba(31, 157, 85, 0.14);
color: #1f9d55;
border: 1px solid rgba(31, 157, 85, 0.32);
}
[data-theme="dark"] .contact-success-icon {
background: rgba(31, 157, 85, 0.18);
color: #5fd194;
border-color: rgba(31, 157, 85, 0.45);
}
/* =========================================================
Dark theme — component-level overrides
Tokens in :root[data-theme="dark"] above handle most surfaces;
below are the spots where hard-coded colors need to flip.
========================================================= */
/* Callout & calc-outputs are locked to dark hex values site-wide.
In dark mode the page is also dark, so add a soft brand-blue rim
and outer glow so these panels lift visibly off the page. */
[data-theme="dark"] .callout {
border: 1px solid rgba(255, 255, 255, 0.08);
box-shadow:
inset 0 1px 0 rgba(255, 255, 255, 0.06),
0 30px 80px -32px rgba(91, 138, 255, 0.22);
}
[data-theme="dark"] .callout::before {
background:
radial-gradient(circle at 20% 0%, rgba(91, 138, 255, 0.30), transparent 50%),
radial-gradient(circle at 85% 100%, rgba(91, 138, 255, 0.20), transparent 55%);
}
[data-theme="dark"] .calc {
background: var(--surface);
border-color: rgba(255, 255, 255, 0.06);
box-shadow:
inset 0 1px 0 rgba(255, 255, 255, 0.04),
0 24px 60px -28px rgba(0, 0, 0, 0.5);
}
[data-theme="dark"] .calc-outputs {
border: 1px solid rgba(91, 138, 255, 0.18);
box-shadow:
inset 0 1px 0 rgba(255, 255, 255, 0.06),
0 24px 60px -28px rgba(91, 138, 255, 0.25);
}
/* Card icon hover: brand-blue gradient is already applied via theme cohesion */
[data-theme="dark"] .card { background: var(--surface); }
[data-theme="dark"] .card p { color: var(--muted); }
/* FAQ + step: lift surfaces slightly with subtle white inner border in dark */
[data-theme="dark"] .step,
[data-theme="dark"] .faq-item,
[data-theme="dark"] .form-card,
[data-theme="dark"] .calc-inputs,
[data-theme="dark"] .story-card,
[data-theme="dark"] .hero-card {
border-color: rgba(255, 255, 255, 0.06);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.04);
}
/* Inputs in dark mode */
[data-theme="dark"] input[type="text"],
[data-theme="dark"] input[type="email"],
[data-theme="dark"] input[type="number"],
[data-theme="dark"] input[type="tel"],
[data-theme="dark"] select,
[data-theme="dark"] textarea {
background: rgba(255, 255, 255, 0.04);
border-color: rgba(255, 255, 255, 0.10);
color: var(--ink);
}
[data-theme="dark"] input:focus,
[data-theme="dark"] select:focus,
[data-theme="dark"] textarea:focus {
border-color: var(--accent);
background: rgba(255, 255, 255, 0.06);
}
/* Hero atmosphere stays subtle on dark — brighten orbs, soften dots */
[data-theme="dark"] .hero {
background:
radial-gradient(900px 600px at 8% -10%, rgba(91, 138, 255, 0.18), transparent 65%),
radial-gradient(800px 700px at 100% 0%, rgba(91, 138, 255, 0.10), transparent 60%);
}
[data-theme="dark"] .hero-dots { opacity: 0.35; }
[data-theme="dark"] .section--alt { background: rgba(255, 255, 255, 0.015); }
/* Site header: translucent dark glass */
[data-theme="dark"] .site-header {
background: rgba(13, 13, 12, 0.75);
backdrop-filter: blur(18px) saturate(160%);
-webkit-backdrop-filter: blur(18px) saturate(160%);
border-bottom: 1px solid rgba(255, 255, 255, 0.06);
}
/* Footer wordmark gentler on dark */
[data-theme="dark"] .footer-mark { color: rgba(255, 255, 255, 0.06); }
/* Logo: swap to white-fill version in dark mode */
[data-theme="dark"] img.logo {
content: url('../assets/logo-dark.svg');
}
/* =========================================================
Theme toggle — segmented sun/moon control in footer
========================================================= */
.theme-toggle {
display: inline-flex;
align-items: center;
background: var(--surface);
border: 1px solid var(--line);
border-radius: 999px;
padding: 3px;
gap: 2px;
}
.theme-toggle button {
width: 28px;
height: 28px;
border: 0;
background: transparent;
color: var(--muted);
border-radius: 999px;
display: inline-flex;
align-items: center;
justify-content: center;
cursor: pointer;
padding: 0;
transition: background 200ms var(--ease-out), color 200ms var(--ease-out);
}
.theme-toggle button:hover { color: var(--ink); }
.theme-toggle button[aria-pressed="true"] {
background: var(--ink);
color: var(--bg);
}
.theme-toggle svg { width: 14px; height: 14px; }