ClipUp
Book a call
Home FAQ Contact About Industries Podcasts Film & TV Gaming iGaming/casinos Apps Music

Home  /  For Apps

For Apps

TikTok is the new App Store.

Paid installs cost more every year as targeting gets harder. Clips that show your app in action convert new users for a fraction of that, and they don't fatigue the way ad creative does.

Book a strategy call See the cost curve
Live network · 1B+ views generated
Install & sign-up tracking Soft-launch friendly 40,000+ vetted clippers
The economic argument

Paid installs climb. Clips hold the line.

Cost per install on paid channels rises year over year as targeting erodes and creative fatigues. Clips that show the app working don't wear out the same way.

Cost per install · indexed

Relative index, not dollar figures
Year 1Year 2Year 3Year 4
Cost per install, paid ads Cost per install, clips

Directional illustration, not a performance guarantee. The axis is a relative index, not a dollar figure. When you share tracking links, real reporting ties to your actual installs and sign-ups.

Always on

A feed that never stops pinging

Twenty thousand vetted clippers means content lands around the clock, across platforms, without you touching the queue. This is what scale looks like from the lock screen.

40K+ vetted clippers in the network
ClipUpnow
New clip live · app-in-action demo posted to TikTok
ClipUp2m ago
Creator posted to Reels · screen-recorded walkthrough
ClipUp6m ago
Feed refreshed · new batch of clips queued for review
ClipUp11m ago
Launch wave briefed · clippers ready for go-wide date
ClipUp18m ago
Reporting synced · views tied to your install tracking links
Clips that show the product

Every clip is the app doing the thing

Not a logo, not a talking head over a mockup. Real screen-recorded or hands-on use, cut into short-form that shows rather than tells. Hover a device to straighten it.

0:00 / 0:12
A finance app
Portfolio moving in real time.
Shows the app doing the thing, not a logo.
0:00 / 0:15
An AI chat app
The output on screen, not the pitch.
Viewers see the result, then install.
0:00 / 0:11
A habit tracker
A streak ticking up, day by day.
The everyday moment that feels useful.
0:00 / 0:13
A marketplace app
The community already using it.
Network effect you can actually see.
0:00 / 0:14
A dev tool
A build passing on the builder feeds.
Aimed where technical buyers actually are.
Built for every kind of app

Campaigns we run

One clipping engine, tuned to the way each category actually earns trust.

Consumer & lifestyle apps

Everyday-use moments that make the app feel obviously useful.

Fintech & crypto apps

Trust-building demos paired with clear, compliant messaging.

AI & SaaS tools

Live-demo clips that show the output, not just the interface.

Dev tools & APIs

Builder-audience content on the platforms technical buyers actually use.

Health & fitness apps

Before/after and results-driven framing, honestly represented.

Marketplace & social apps

Network-effect messaging: showing the community already using it.

Speed to live

First clips live in a day

Watch it run like a deploy finishing green. Brief in, clippers briefed, first clips live on day one, feed compounding from there.

t + 0h · brief_in

Brief in

You share the app, the footage or clipper access, and the go-wide date on the strategy call.

t + 4h · clippers_briefed

Clippers briefed

Vetted creators get the angles, the platform mix, and the tracking links, then start cutting.

t + 1d · deploy_success

First clips liveDay 1

The first wave posts to real feeds. This is the honest one-day mark, nothing inflated.

t + ongoing · feed_compounding

Feed compounding

Clips keep landing across the network, and reporting ties back to installs when you provide tracking.

What we clip

From screen recordings to launch footage

Screen recordings

The app in action, cut into short, native-feeling demo clips.

Founder & team demos

Hands-on walkthroughs from the people who built it.

Reaction & review content

Genuine first-use reactions from the wider clipper network.

Launch & update footage

New features and releases turned into fresh reasons to post.

The build manifest

What's included

App-in-Action Clipping

Real screen-recorded or hands-on use of your app, cut into short-form that shows rather than tells.

Influencer Seeding

Creators with reach in your target audience seeded to post alongside the wider clipper network.

Launch Amplification

Clippers briefed and ready so your launch or update gets a wave of content, not a trickle.

Performance Tracking

Reporting tied to installs and sign-ups, not just views, when you provide tracking links or an attribution partner.

The runtime difference

ClipUp vs paid installs vs DIY

Feature
ClipUp
Paid install ads
DIY / freelancer
Reach
A network of 40,000+ clippers
Whatever your budget buys this month
Whoever finds your one post
Cost over time
Clips don't fatigue the way ad creative does
Cost per install climbs year over year
Your own time, no guaranteed reach
Format
The app in action, native to the feed
Ad creative that reads as an ad
One polished hero video
Turnaround
First clips live in about a day
Campaign setup and ad review delays
As fast as you can post yourself
Soft-launch
A pipeline ready before you go wide
Spend usually waits for full launch
On you to build from scratch
Reporting
Ties to installs and sign-ups with tracking links
Platform-locked attribution
Scattered, manual tracking
Before you book

Is this a fit?

Great fit if

You have a working product to show

A demo, a build, or a soft-launch version, something clippers can actually use on camera.

You want installs beyond your own audience

Clipping is built for discovery among people who've never heard of the app.

You can share tracking links or attribution

Lets us report against installs and sign-ups, not just raw views.

Not the right fit if

Your product isn't ready to demo yet

We need something real to show. A concept or mockup isn't enough to clip.

You need a single polished demo video

A freelance video editor is the right call for one hero asset.

You need guaranteed install numbers

Clipping builds awareness and organic discovery. It isn't a performance-marketing install guarantee.

FAQ

Questions before you book

Can you track installs, not just views?
Yes. We can tie reporting to install or sign-up events if you provide tracking links or an attribution partner.
Do you work with pre-launch or soft-launch apps?
Yes. Soft-launch is often the best time to start, so you have a content pipeline ready the moment you go wide.
What footage or access do you need?
Screen recordings of the app in use, or clipper-level access to record their own. Either works, and clippers often perform better showing organic, first-person use.
Does this work for B2B or developer-facing tools?
Yes. We adjust the platform mix toward where that audience actually is, including more technical, builder-focused channels.
Can you launch alongside an App Store or Product Hunt feature?
Yes. Tell us the date on the strategy call and we'll time the wave to match it.
Reach1B+ views
Network40K+ clippers
Campaigns run30+
To first clips live1 day

Ship your app to the feed

Bring a working build and a go-wide date. We handle the clippers, the platform mix, and the reporting.

Book a strategy call Get the Views you Deserve.