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Embargo lifted REC 00:00:12

Launch day gets decided in the first 72 hours.

72:00:00 window to own the feed

We activate gameplay clippers the moment your game goes live, so real gameplay, not an ad, is what shows up in feeds during launch week.

Launch-day activation Live-service ready 40,000+ vetted clippers
Achievements unlocked
Unlocked
1B+
Views generated
Unlocked
40K+
Active clippers
Unlocked
30+
Campaigns run
Unlocked
1 day
To first clips live
The launch window

72 hours, charged from hour zero.

The moment your embargo lifts, the bar starts filling. Clippers are briefed and ready before launch, so the feed loads with real gameplay from the first hour.

HR 0

Embargo lifts

Vetted clippers go live the second the game is public.

HR 24

First clips live

Real gameplay hits short-form feeds within a day.

First clips: unlocked
HR 24-48

Volume ramps

The network scales posting across the launch wave.

HR 72

Window peak

Launch week owns the feed while attention is highest.

Embargo > live

Launch day: the feed stops looking like an ad.

Before you go live, feeds are ad slots and the same official trailer on repeat. When the embargo lifts, clippers flood the feed with real gameplay. This is that moment, frozen mid-takeover.

Embargo lifted Clips live filling
The roster

A 40,000-clipper network, on every feed that matters.

Network signal Live
TikTok Signal high
Reels Signal high
Shorts Signal high
X Signal high
clip live · TikTok clip live · Shorts clip live · Reels clip live · X clip live · TikTok clip live · Reels clip live · Shorts clip live · X clip live · TikTok clip live · Shorts clip live · Reels clip live · X clip live · TikTok clip live · Shorts clip live · Reels clip live · X
Every title, every patch

Gaming campaigns we run

One clipping engine, tuned for every kind of game and launch.

Indie & premium launches

First-72-hour activation timed to your embargo and launch date.

Live-service & ongoing titles

Every patch, season, and update becomes a new clipping moment.

Mobile & hyper-casual

Short, snackable gameplay loops built for a short-form feed.

Esports & competitive titles

Tournament highlights and standout plays clipped the same day.

Game studios & publishers

One strategy call and dashboard across every title in your slate.

Platform & storefront launches

Coordinated waves for a title landing on a new platform or store.

What we clip

Real gameplay, not staged trailer shots.

Gameplay & capture footage

Raw capture from real sessions, the moments trailers can't fake.

Streamer sessions & big wins

The high-emotion moments that travel fastest in this vertical.

Esports & tournament highlights

Standout plays clipped and posted the same day they happen.

Update & patch-note footage

New content turned into a reason to post again.

The loadout

What's included

Gameplay Clipping

Real gameplay moments cut for short-form, built to show what your game feels like, not just what it looks like.

Launch-Day Amplification

Clippers briefed and ready before your embargo lifts, so launch week gets flooded from hour one.

Esports & Highlight Moments

Tournament plays and standout highlights turned into short-form the same day they happen.

Fan Pages

Dedicated accounts that keep posting between major updates and patches.

The matchup

ClipUp vs paid ads vs doing it yourself

Feature
ClipUp
Paid ads
DIY / freelancer
Reach
A network of 40,000+ clippers
Capped by budget and CPMs
Whoever finds your one post
Content
Real gameplay clips that show the feel
Usually the same polished trailer cut
One or two clips you make yourself
Launch timing
Clippers ready before the embargo lifts
Ad review and approval delays
As fast as you can post yourself
Turnaround
First clips live in about a day
Creative production plus review time
Depends entirely on your bandwidth
Ongoing titles
Every patch becomes a new clip wave
A fresh ad spend for each push
Manual, one post at a time
Reporting
Live dashboard, verified views only
Platform-locked ad metrics
Scattered, manual tracking
Ready check

Is this actually a fit?

Great fit if

You have a real launch or update date

Launch-day amplification needs an embargo date to build the wave around.

You can provide review access or capture footage

Clippers need hands-on access before launch to be ready in time.

You're running a live-service or ongoing title

Every patch and update becomes a fresh reason to keep clipping.

Not the right fit if

You have no build or footage available yet

We need something playable or recorded to clip from.

You only want a single trailer cut

A trailer house is the right call for one polished cut, not a distribution campaign.

You need guaranteed install numbers

Clipping builds reach and awareness. It isn't a performance-marketing install guarantee.

Field notes

What we've learned clipping games

Gameplay clips consistently convert better than trailer cuts, because they show what the game feels like, not just looks like.

Launch-day activation depends on clippers having hands-on access or capture footage before your embargo lifts.

Live-service and ongoing titles benefit most: every patch or update is a new reason for clips to go out.

Esports and tournament highlights are one of the highest-performing clip categories in this vertical.

FAQ

Questions before you book

Do we need to provide review copies or build access?
Yes, clippers need hands-on access or capture footage before launch to have content ready the moment your embargo lifts.
Does this work for early access or ongoing live-service titles?
Yes, ongoing titles benefit most, since every patch, update, or in-game moment is a new reason for clips to go out.
Can clippers cover esports or community tournaments?
Yes, tournament highlights and standout plays are one of the highest-performing clip categories in gaming.
Do you work with mobile or hyper-casual titles?
Yes. Short, snackable gameplay loops are built specifically for short-form feeds.
Can you coordinate a launch across multiple platforms?
Yes. We scope the platform mix and timing on the strategy call before anything goes live.

Own the first 72 hours of your launch.

Bring your game and your launch date. We handle the clippers, the footage, and the wave that floods the feed from hour one.

Book a strategy call

First clips live in a day